Social Media Examiner - Shorts views are growing...

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YouTube Shorts Views are Growing

Last month, Google cited internal data and shared that their short-form video format was garnering 30 billion views each month from all users globally, then announced the expansion of Video Action campaigns and App campaigns to YouTube Shorts.

Last week, the company’s Q1 earnings report gave us a bit more detail on viewer data. Of the 2 billion monthly users logged into YouTube, 1.5 billion are watching Shorts.

If you’re looking to diversify your marketing, consider experimenting with organic Shorts and the new ad placement.

To learn more about Shorts growth and Google’s plans for the format, read this TechCrunch article.

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4 MORE NEWS ITEMS WORTH YOUR TIME

• LinkedIn Events comment features expand to improve engagement.
• Instagram home feed and videos are going full-screen on mobile devices.
• Facebook to restructure its main feed around video content, such as Reels and stories.
• ​Updated policy from Meta tackles inauthentic and untrustworthy reviews.

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