3-2-1 — Bob Bob Ricard, Kapwing, Copywriting Tips

Hey — It's Harry.

Hope you had a nice weekend. I watched Norm MacDonald clips and ate a lovely chicken curry.

Enjoy 3 copywriting tips, 2 short examples, 1 favourite tweet.

Three copywriting tips

1/ Avoid “dictionary words”

2/ Three techniques to add rhythm to your copy

3/ The power of removing friction

Bob Bob Ricard sells more champagne than any UK restaurant. All thanks to this little button.

h/t Richard Shotton

Two short examples

4/ Kapwing's a meme maker. I love their YouTube strategy

• Finds memes about to go viral

• Uploads “how to make meme” videos to YouTube

• Hundreds of thousands start Googling

• Watch Kapwing's tutorial

• Which uses their app to make meme

420k views / week.

5/ Wordle's referral loop

Wordle is a simple word game that's taken over the world recently. I wondered why so many people were sharing it. Well...

On 99% of sites if you click “share” you get a link.

On Wordle, if you click “share” your scoreboard is copied to your clipboard for you to paste onto social directly.

One small change. But it's the difference between a link no one clicks and 50,000 people sharing Wordle every day.

One favourite tweet

* * *

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See you next Monday — Harry

P.S. — I'm spending every working minute producing my flagship copywriting course. If you'd like to know when it comes out and get a 15% launch discount - click here - I'll add you.

P.P.S. — Song of the week

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Bob Bob Ricard Norm MacDonald clips lovely chicken curry simple word game flagship copywriting course One small change Two short examples One Favourite Tweet Three Copywriting Tips

3-2-1 — Bob Bob Ricard, Kapwing, Copywriting Tips

Key phrases

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