It’s hard to find the words.

Over the weekend, it struck me that, when we came together some years ago to start working on the Ellevest concept and mission — “to get more money in the hands of women” — it all felt pretty optimistic. We would build on the strides to equality that women had made by helping them build wealth.

Now it feels deadly serious.

Money — and money inequities — are inextricable from the Supreme Court’s decision to strike down Roe v. Wade.

In fact, we wrote an entire article on all the economic ways restrictions on reproductive rights affect people, companies, and our broader economy.

But this research is not new, and clearly it hasn’t been enough to make a difference. Perhaps because the negative economic impact is shouldered by the people affected by the ruling (particularly those who are economically disadvantaged) and less so by the people making the ruling.

A clear path forward for us is to vote for / donate to / buy from people who represent us, are representative of us, and represent our interests.

Except there’s more to it than that.