Ahrefs - Ahrefs' Weekly Digest #92

Hey there,

In this week’s edition:

  • Mateusz shares the nine essential marketing analytics tools in his toolkit. 

  • Patrick ran a study across 146,741 websites and nearly 9 billion total clicks. He reveals an interesting discovery about Google Search Console.

  • Fraser writes about music marketing, a topic that’s off the beaten track for our blog. 

  • I share the top Google searches in the U.S. and worldwide.

  • Himanshu shows you how you can actually make money blogging. 

  • Mateusz goes through an SEO process you can follow for your site. 

  • Bill shares his SEO writing process (the one he uses for every article he writes).

  • Nick shares 14 free tried-and-tested Chrome extensions.

  • Sam shares simple SEO tips that even beginners can implement.

As always, click through to read each post. Or if you’re busy, read the tl;dr below each link.

New on the blog 🎉

9 Marketing Analytics Tools to Eliminate Guesswork

Mateusz Makosiewicz

The nine essential marketing analytics tools are:

  1. Google Analytics 4

  2. Ahrefs

  3. Google Search Console

  4. Mixpanel

  5. Hotjar

  6. Google Optimize

  7. SparkToro

  8. Brand24

  9. Klipfolio

Almost Half of GSC Clicks Go to Hidden Terms – A Study by Ahrefs

Patrick Stox

Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. But what if you learned that GSC doesn’t tell you all of the keywords you’re getting traffic from?

We ran a study across 146,741 websites and nearly 9 billion total clicks. Almost half of the clicks go to terms GSC doesn’t show you.

Music Marketing: A Simple (But Complete) Guide

Fraser McCulloch

Are you a musician or an aspiring one? Follow these seven steps to nail your music marketing.

  1. Create or decide your product

  2. Decide your pricing/income streams

  3. Set a goal

  4. Choose the places to distribute your product

  5. Create promotional campaigns

  6. Measure and review

  7. Repeat

Top Google Searches (U.S. & Worldwide)

Si Quan Ong

What are the top Google searches in the U.S. and around the world? We pulled them from our database of 19.8 billion keywords.

Here’s a sample of the top 10 Google searches globally:

  1. YouTube 

  2. Facebook 

  3. Google 

  4. WhatsApp Web

  5. Weather 

  6. Gmail

  7. Translate

  8. Amazon

  9. Google Translate

  10. Instagram

How to Make Money Blogging: A Simple (But Complete) Guide

Himanshu Gupta

No matter what niche you’re in, focusing on driving traffic that you can monetize is critical. You can do this in four steps:

  1. Choose a profitable niche 

  2. Develop the right mindset 

  3. Build credibility

  4. Focus on building an email list 

When you have a decent amount of traffic, you can begin to consider monetization. Here are the six main ways to make money blogging:

  1. Advertising

  2. Affiliate marketing

  3. Sponsorships

  4. Selling digital products

  5. Paid communities

  6. Consulting and freelance writing

The SEO Process in a Nutshell (4 Steps)

Mateusz Makosiewicz

Here are the four steps of the SEO process:

SEO Writing: 7 Steps to Create Search-Optimized Content

Bill Widmer

SEO writing is the process of writing content with the intent of ranking on the first page of a search engine, e.g., Google. Once you know the keyword you want to target, follow these seven SEO writing steps:

  1. Research the SERPs for your target keyword(s)

  2. Create an article outline

  3. Write your draft

  4. Get feedback and revise the draft

  5. Edit and format the draft into a proper article

  6. Set your SEO elements and publish your post

  7. Update internal links

14 Best Free Chrome Extensions for SEOs (Tried & Tested)

Nick Churick

The Chrome extensions are:

  1. META SEO Inspector

  2. Hreflang Tag Checker

  3. TextOptimizer

  4. Keyword Surfer

  5. SEO Minion

  6. SEO Search Simulator

  7. Link Redirect Trace

  8. Glimpse

  9. View Rendered Source

  10. Similarweb

  11. Hunter

  12. GMass

  13. Data Scraper

  14. Ahrefs’ SEO Toolbar

New on YouTube 📺

SEO Tips That Work (Even for Beginners)

Sam Oh

Here are the SEO tips:

  1. Fix broken backlinks on your site

  2. License your images with Creative Commons

  3. Strategically repurpose blog posts into videos

  4. Find featured snippet opportunities

  5. Add internal links to your important pages

What we’re reading 🤓

The Winner Doesn’t Take It All: ‘Information Gain’ and the New Future of SEO


In April 2020, Google filed a patent for information gain, a measurement of the new information provided by a given article over and above the information present in other articles on the same topic.

The simplest way to measure information gain is to compare the content of a given article to those already ranking on the SERPs. But Google suggests taking into account the user’s search journey to work out what constitutes “new information” as well. 

In other words, information gain will be relative to the competing content but also to the articles each searcher has read.

The simplest interpretation of this patent is that an article that adds something new to the discussion may rank more highly than an article that repeats the same information as others.

How Google Creates Knowledge Panels


Over the years, the presence of knowledge panels has been increasing in Google’s SERPs. Find out how Google creates a knowledge panel and Google determines the relevance of an entity to serve a knowledge panel.

Virtual Environment Optimization (VEO) Is Coming. Ready for It? 


VEO is the task of working within a virtual environment and utilizing the resources available to best position the clients’ products and services within an alternative reality.

Common SEO Issues for News Publishing Websites

Twitter thread

Barry Adams performed over 50 SEO audits for news publishing websites, and these are the common issues he found. 

Till next time ;)

Older messages

Ahrefs' Weekly Digest #91

Thursday, June 23, 2022

Hey there, In this week's edition: Sam wraps up the advanced link building course in the final lesson. Bill shows how to find a niche for affiliate marketing. Michal has two posts: one on his 13

Ahrefs' Weekly Digest #90

Friday, June 17, 2022

Hey there, In this week's edition: Sam's advanced link building course continues in its fifth and final module. Mateusz has two posts: one on how to create an SEO-friendly website and another

Ahrefs' Weekly Digest #89

Thursday, June 9, 2022

Hey there, In this week's edition: Sam's advanced link building course continues in its fourth module. Bill shows you how to outline your content fast. I share 29 free SEO tools you need. Jake

Ahrefs' Weekly Digest #88

Thursday, June 2, 2022

Hey there, In this week's edition: Sam's advanced link building course continues. Fraser shares 20 marketing tools small businesses should use. Michal dissects and analyzes Wirecutter's SEO

Ahrefs' Weekly Digest #87

Thursday, May 26, 2022

Hey there, In this week's edition: Sam continues with module #2 of our advanced link building course. Patrick shares what canonicalization is and how it works. Mateusz explains the difference

❓ Cashflow Call in 2 Hours! Today 3pm CST...

Tuesday, August 9, 2022

​ ​ ​ Cashflow crew, It's our favorite time of the week! Cashflow call Tuesday! This week we're joined by one of your Cashflow members... Ryan Grant. Ryan did an asset acquisition of a

Now I Know: The Musician Whose Big Break Was a Broken Instrument

Tuesday, August 9, 2022

Caution: Song will get stuck in your head View this email in your browser · Missed one? Visit the Archives Caution: the song in this story is stuck in my head. It may get stuck in yours, too!. -- Dan

Your Creative Summer Remix

Tuesday, August 9, 2022

Your weekly 5-minute read with timeless ideas on art and creativity intersecting with business and life͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Plan Now for Big Sale

Tuesday, August 9, 2022

No matter what stage your content business is in, it's time to think about your exit strategy. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why you should not use the word "users" in your arguments

Tuesday, August 9, 2022

#117 - Fitts's Law and Its Applications in UX by NN Group and more! ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ Is this email not displaying correctly? View it in your browser. Logo image UX Database

Monday Musings (Strong Beliefs about Writing)

Monday, August 8, 2022

Read in your browser here. Hi friends, Greetings from Austin! I'm almost done a fully-refreshed version of my Ultimate Guide to Writing Online. It's a 10000 word distillation of the best things

Now I Know: Why "1984" Debuted in 1983

Monday, August 8, 2022

It's all about the bling View this email in your browser · Missed one? Visit the Archives Despite the lead-in for today's story, it isn't one about football. So if you're not a football

The Long Game 117: A Benchmark of Fitness, Authenticity, Reality Catches Up, Consistent Hard Work

Monday, August 8, 2022

🛸 Down the UFO Rabbit Hole, Useless Supplements, Milk, Sneakers, Designing for Trust, and Much More! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

SEO benchmarks for success

Monday, August 8, 2022

Do you know what benchmarks you should be measuring for SEO Reader? My post with the top 25 SEO benchmarks gives you a list of key performance indicators (KPIs) you can use to track effectiveness of

Triple Your Videos

Monday, August 8, 2022

Hi, Just letting you know, a free membership to BetterSheets includes 69 videos. To access Free videos go to BetterSheets.co/videos and click the Free Videos Only toggle. And if you'd like to