+124% to CTR with these easy things (study)

Today's hack
+124% to CTR with these easy things (study)

Push notifications are super powerful.

Buttery - an online alcohol delivery app, managed to make notifications +124% more powerful by adding something super easy.

What?

They decided to paint a desirable picture of a relaxing night, using playful emojis.

Check out how their message looks:

A simple Saturday night ? + ? + ? = ?.
Order your drinks »


Here's my favorite website with a huge categorized list of emojis.

Source: clevertap.com


Cheers,
Charlie Patel ;)

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Older messages

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