+124% to CTR with these easy things (study)
Push notifications are super powerful.
Buttery - an online alcohol delivery app, managed to make notifications +124% more powerful by adding something super easy.
What?
They decided to paint a desirable picture of a relaxing night, using playful emojis.
Check out how their message looks:
A simple Saturday night ? + ? + ? = ?.
Order your drinks »
Here's my favorite website with a huge categorized list of emojis.
Source: clevertap.com
Cheers,Charlie Patel ;)
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