Proven Methods to Build an Audience On Social Media 🚀

Hey 👋🏼 Chris here…

Happy Monday to the thousands of motivated marketing professionals, startup founders, and business owners who are a part of this community.

Here are some ways to grow an engaged audience on social media.

Today’s issue takes around 2 minutes to read. Enjoy!

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Grow an Audience On Social Media

There has never been a better time to build an audience for your business or personal brand. According to Statista over 82% of the US population is on some form of social media. That stat doesn’t seem to be slowing down.

But it can be overwhelming to get started. The following tips can help you kickstart some audience building.

✅ Do Unscalable Things

When getting started on social media you have to practice what you preach. Consume and engage with content that is relevant to your audience. It’s as simple as finding 10 social media accounts that have a large following made up of your ideal customer or audience. Then do the following:

• Connect with or follow those accounts.
• Like & comment on posts from those accounts at least 5x-10x per day.
• Share, retweet, and promote content from these accounts on your own profile.
• Create a “swipe file” of posts that inspire ideas for your own content. Use a tool like Notion or Google Sheets to simply drop these links.
  

✅ Niche down… But not TOO far

Avoid being TOO specific with your content or simply just talking over and over again about the solution your business provides.

If your company provides paid advertising services for small businesses you may want to post broadly about challenges that small business owners face. This will make you more relatable and help you reach more of your target audience.

Example — Todd Clouser of Refine Labs posts humorous TikTok videos that relate broadly to almost any B2B Marketer. He doesn’t have a single post about the services of Refine Labs but anyone who follows his content knows what they do.

✅ Cross Post and Repurpose Content

It’s a good idea to build your audience on multiple platforms. Choose two to focus on and keep the content consistent. Don’t be afraid to repost content that performed well in the past.

The key here is to reformat posts to be scroll-stopping for the platform you’re posting in. This is why we’re seeing so many crossposted Dark Mode Tweets on LinkedIn feeds… The dark background simply works to grab attention on LinkedIn.

I’ve had several followers from the MarketerCrew TikTok find me on LinkedIn and visa-versa. It’s a great thing when building a community.

Resources to Help You

- Exit Five Podcast - How to Grow an Audience On LinkedIn

- Social Media Content Calendars

I hope these tips were helpful! If you have any questions or feedback feel free to shoot me a DM on TikTok. I look forward to connecting with you! 

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Top 5

People and Products to Follow

• AllContent - Use AI to Generate Content for Your Business
• ScoutReddit - Reddit Keyword Monitoring Tool
• Alex Brogan — 20 Most Influential Books According to Charlie Munger
• Aadit Sheth— How I Built an Audience of 200k People on Twitter
• Jared — 10 pricing secrets you can use to your advantage...

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 Good Findings

• Social Pilot - Everything you need to hit your social media marketing goals. Sign Up for a FREE TRIAL -->

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