🦄 SegmentStream: Advertising without cookies

🦄 Unicorner Startup of the Week: SegmentStream

✍️ Notes From The Editors

Today, we’re excited to share that Pave, which we covered near the start of 2021, recently raised its Series C round. This round brings the company to a $1.6 billion valuation, officially cementing its Unicorn status. We want to wish the team—which now includes 150 employees—a big congratulations and have no doubt they will see continued success.

Also—if you're in the United States, Happy Independence Day!

- Arek and Ethan 🦄

Advertising without cookies

SegmentStream provides businesses marketing analytics without using internet cookies. The company uses proprietary machine learning algorithms that monitor user behavior to reverse engineer advertising campaign performance.

🔗 Check them out: segmentstream.com

💰 Business Model

The company uses a B2B business model. It works directly with businesses to make sales.

📈 Traction and Fundraising

Raised $2.7 million seed round from investors including Fort Ross Ventures, Connor Murphy (Techstars), Andrus Purde, Liad Agmon (Insight Partners), Martin Henk, Martin Tajur (Honey Badger Capital), and Ragnar Sass
Trusted by over 100 customers including L'Oréal, KitchenAid, and more

👫 Founders

Constantine Yurevich, CEO: Currently Council Member @ Forbes Technology Council; Previously CTO & Founder @ Driveback, Senior Software Architect & Consultant @ Designtech Solutions, CS MEeng @ Belarusian State University of Informatics and Radioelectronics, Business Administration and Management Executive MBA @ Quantic School of Business and Technology
Oleg Katryshev, CPO: Previously Product Owner @ Driveback, Head of digital marketing @ Aizel, Laser information-measuring systems masters @ Bauman Moscow State Technical University
Pavel Petrinich, CRO: Co-Founder @ Driveback, International Marketing @ Game Insight, Digital Marketing Consultant (self-employed), Marketing @ Belarusian State University of Informatics and Radioelectronics

💼 Opportunities

🔮 Our Analysis

We are moving toward a future without internet cookies. While cookies help businesses gather information on their customers and conversion, because of privacy concerns, the internet has slowly shifted toward phasing out the cookie. Safari and Firefox have already removed support for third-party cookies, and Chrome will follow in 2023. This change means it will be difficult for businesses to monitor the effectiveness of their advertising campaigns. Given this lack of customer insight, SegmentStream is enabling businesses to continue to understand their customers and optimize their marketing strategies. Moreover, SegmentStream improves on the traditional model with its approach of modeling conversions by providing businesses information on their conversions before they occur. We expect high demand for the company’s technology and anticipate tracking the company’s growth.

📚 Further Reading

Written by the editors

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🎁 Bonus Content!

One of the coolest pieces of news we saw this past week had to do with artificial intelligence—an AI-powered ship crossed the Atlantic without a human crew. If you're interested in machine learning and artificial intelligence, you can check out the article here.

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🦄 SegmentStream: Advertising without cookies

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