🦄 SegmentStream: Advertising without cookies

We are moving toward a future without internet cookies. While cookies help businesses gather information on their customers and conversion, because of privacy concerns, the internet has slowly shifted toward phasing out the cookie. Safari and Firefox have already removed support for third-party cookies, and Chrome will follow in 2023. This change means it will be difficult for businesses to monitor the effectiveness of their advertising campaigns. Given this lack of customer insight, SegmentStream is enabling businesses to continue to understand their customers and optimize their marketing strategies. Moreover, SegmentStream improves on the traditional model with its approach of modeling conversions by providing businesses information on their conversions before they occur. We expect high demand for the company’s technology and anticipate tracking the company’s growth.