Product Habits - What happened to LinkedIn?

Life Is Not Short

One of the biggest misconceptions about time is that "life is short." Seneca's writing serves as a good reminder that life is long enough to achieve our wildest dreams if we learn not to waste the time we have. It's hard to grasp time because we can't touch or feel it. But if you treat it like your most precious resource, you'll start spending it differently. 

Where Did the Long Tail Go?

The Long Tail is an economic theory that predicted a more inclusive era of prosperity. But it never happened—why? I came across this article, which provides an interesting explanation. It turns out we live in a Short Tail society, and it's getting shorter over time. Does this analysis surprise you?

Who Gets Left Out of Bootstrapping?

It's a badge of honor to bootstrap a startup, but it leaves a lot of details—and entrepreneurs—out of the narrative. As Seth Godin said, only a particular group of people have "the network, the privilege, or the unevenly allocated benefit of the doubt" to use bootstrapping to build a company. Here's a fascinating look at the history of bootstrapping—you won't think of it the same way after you read this.

What Happened to LinkedIn?

I recently read this article about LinkedIn, and it does a good job describing how the platform has transformed over the years. One of the significant changes is that LinkedIn is nudging users to post more personal content on the professional platform. It's interesting to think about how our online behavior impacts corporate culture and vice-versa. What do you think of this content shift on LinkedIn?

How I Build and Maintain Multiple Products Simultaneously

Building one software product is hard. Making multiple products at the same time is extremely hard. While it's not for everyone, building and maintaining numerous products works for this engineer. Here are his thoughts on how he commits, makes the products, and uses them daily.

The Power of Second-Order Pain Points

One of the best content marketing strategies you can use is writing about pain points. It allows you to attract new visitors, solve a problem for them, and introduce them to your product as a solution–all at the same time. If you want to get more creative, try going beyond first-order pain points and address bigger, broader second-order pain points. Here's what it looks like in practice. 

How To Align Your Content and Brand Strategy

I've talked to many marketers who don't clearly understand how their content efforts tie into their overall marketing goals. Whether you're just starting to build a content and brand strategy or think it's worth doing a marketing alignment refresh, use this guide to support you.

Decelerating in a High-Speed World

We live in a time where we expect everything to get done quickly—in business and beyond. But going too fast has its downsides. It leads to costly mistakes, innovation before its time, and death by a pivot. It's worth considering what it would be like to embrace going slow. Read on for three ways you can thoughtfully decelerate.