92% of users leave because of this 1 reason

Today's hack
92% of users leave because of this 1 reason

Research shows that 92% of users will leave a site instead of resetting or recovering their login info.

+ Requiring users to register immediately leads to a 50% drop in users before they’ve even activated their accounts.

Maybe in your case, it’s more profitable to save a cookie + utilize retargeting, instead of asking for a signup?
Or if they are already signed up:
1. Try everlasting cookies.
2. Try direct unique links from emails that automatically log in a user.


Cheers,
Charlie Patel ;)

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