GrowthHackingIdea - +62% to the ROI (study)

RummyCircle game had a big problem - players didn't return to play.

They managed to add a simple step to their funnel that boosted their ROI by +62%

Here's what they did:

1. Added a trigger = If players don’t return for some time.
2. They offer a 200% bonus incentive if the player returns with the offer (valid only for a day).

Tada. Hello +62% to the ROI!

P.S. Yeah, you read it right. They gave away more game money to players, but after the players returned, they spent even more. Smart move.

Source: www.business2community.com


Cheers,
Charlie Patel ;)



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