GrowthHackingIdea - +62% to the ROI (study)
RummyCircle game had a big problem - players didn't return to play.
They managed to add a simple step to their funnel that boosted their ROI by +62%
Here's what they did:
1. Added a trigger = If players don’t return for some time.
2. They offer a 200% bonus incentive if the player returns with the offer (valid only for a day).
Tada. Hello +62% to the ROI!
P.S. Yeah, you read it right. They gave away more game money to players, but after the players returned, they spent even more. Smart move.
Source: www.business2community.com
Cheers,Charlie Patel ;)
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