💭 Introduction to Content Orchestration | XS’ Issue #27

By Esat from Experience Stack • Issue #27 • View online

Content Orchestration: What It Is and What You Can Do with It

Do you have a lot of content, but feel like you’re not quite sure what to do with it all?

You’re not alone.

In today’s digital world, it can be tough to keep up with the latest trends and know how to use your content in the most effective way possible. That’s where content orchestration comes in.

Keep reading for a basic overview of what content orchestration is and how you can use it to your advantage.

What Is Content Orchestration

Content orchestration is the strategy and tactics used to determine when, where, how, and to whom content should be delivered across customer touchpoints in order to achieve business objectives.

This can be done manually, but it’s often automated using a content management system (CMS) or other software.

Content orchestration is about more than just content management; it’s about understanding how content works together to drive business results. It’s a proactive approach that starts with a clear understanding of business objectives and customer needs and then maps out the content journey from start to finish.

By taking a holistic view of the content ecosystem and mapping out the customer journey, businesses can make sure that their content is working hard for them and driving real results.

What Can You Do with Content Orchestration

Content orchestration can be used to drive traffic to a website, generate leads, or increase sales. It can also be used to improve customer engagement, build brand awareness, or promote product launches.

In order to be successful, content orchestration must be carefully planned and executed. Businesses must first identify their goals and determine which channels will best help them achieve them. Once the channels have been selected, businesses must determine what content will be most effective in each channel. Only then can they begin to coordinate the content across all of the channels.

Content orchestration can be a complex process, but when done correctly, it can be an extremely effective way to meet business goals. By bringing together content from multiple sources, businesses can create a unified content strategy that resonates with their audience and drives results.

Rounding Up the Stack

Each week, we try to read, listen to, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.

These are the content from last week that we enjoyed reading and caught our attention:

Blog Posts

Is Being Digitally Advanced Enough?

Being a digitally advanced business no longer ensures you a competitive edge. Is it time to make the MACH leap:

Is Being Digitally Advanced Enough?

www.cmswire.com • Share

How Clean, Organized, and Actionable Is Your Data?

Getting the most from your CDP depends on data ‘hygiene’:

How Clean, Organized, and Actionable Is Your Data?

martech.org • Share

What Does It Take to Build a Composable Organization?

“If you’re thinking about a composable commerce project, you’re probably focused on what your new technology needs will be. But putting technology first is actually the wrong approach:”

What It Takes to Build a Composable Organization

www.avensia.com • Share

How to Manage Data Integration with Hybrid Cloud

Bi-directional data movement and low latency are key to effectively integrating data between on-prem and cloud for real-time analysis:

How to Manage Data Integration with Hybrid Cloud

www.fivetran.com • Share

What Are Vanity Metrics and How to Stop Using Them

The ultimate vanity metric explainer. What are vanity metrics? How do you identify them? And how do you replace them with better KPIs:

What Are Vanity Metrics and How to Stop Using Them

amplitude.com • Share

Podcast Episodes

Headless or Not to Headless - Lessons for Tomorrow

In this episode, you’ll listen a discussion about what exactly headless e-commerce is, how it started as an enterprise, and the forgotten aspects in the e-commerce space that should be presented:

Lessons for Tomorrow

Connected Customer Journey Starts with Behavioral Insights - Good Data, Better Marketing

In this episode, Erin, Executive Vice President, Chief Marketing Officer and Client Experience at First Horizon Bank, shares how building connected experiences for customers through data is critical to the banking ecosystem. She also dives into client onboarding and the generation that, surprisingly, wants to visit their local bank branch:

Good Data, Better Marketing

Videos and Webinars

Women of JAMstack

2.29 - Women of Jamstack

Guides, Case Studies, and Reports

How to Improve UX Using Micro-Interactions

Micro-interactions are a great way to improve your website or app’s user experience (UX). They can help guide users through a task, provide feedback, and even add a bit of fun and personality:

How to Improve UX Using Micro-Interactions

cleancommit.io • Share

Upcoming Events and Webinars

5 Modern Data-Driven Applications That Transformed Employee and Customer Experiences

The changes came as a sudden shift to online shopping, curbside pickup, and QR-code offers created a myriad of new requirements and put an unprecedented strain on customer-facing and backend-inventory systems nearly overnight:

5 Modern Data-Driven Applications That Transformed Employee and Customer Experiences

www-cmswire.simplermedia.com • Share

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That’s it from our side.

Hope you’ll enjoy the content presented above.

Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co

And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗

Till next time 😉

Esat