July 7 - E.l.f. blends makeup with gaming | Modelo, Takis need a hand for new competition
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Older messages
July 6 - McDonald's expands gaming ties with OfflineTV | Media underinvestment costs marketers
Wednesday, July 6, 2022
50% of marketers impede ROI by underinvesting in media, Nielsen finds; Amazon's new analytics tool gives brands a front-row seat to in-store shopping; Chipotle rolls up texting, sports and loyalty
July 5 - Birkenstock embraces ugly feet in global campaign | Diageo purchases flavor matching company Vivanda
Tuesday, July 5, 2022
Diageo buys flavor tech company to streamline drink exploration, path to purchase; Economic woes impact travel outlook for Gen Z and millennials, study finds; Coke celebrates summer with AR music
Weekender: Coke, Lacoste see significant value for 'Stranger Things' product placements
Saturday, July 2, 2022
Signup | Forward Marketing Dive Weekender July 2, 2022 | A roundup of this week's most read stories Nielsen BROUGHT TO YOU BY — Nielsen Download Nielsen's State of Play Report Media choice
July 1 - 'Stranger Things' placements pay off for Coke, Lacoste | The Body Shop says more than 'gay'
Friday, July 1, 2022
Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills; Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia; Nike attributes digital revenue growth to
June 30 - McDonald's hosts an in-app summer camp | Coke mixes new flavor with Marshmello
Thursday, June 30, 2022
Coke teams up with Marshmello for limited-edition flavor; Honda invites gamers to Hondaverse in Fortnite on Twitch; Save A Lot puts private brands front and center in new ad campaign View online |
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