GrowthHackingIdea - Boost LTV by 108%

Today's hack
Targeting multiple market personas is like trying to catch crabs and fish by the same fishing net

HubSpot could not define a target market persona for years, instead trying to please everybody.

1. Their blog was overwhelmed with non-relevant content.
2. Their tools solved too many non-relevant problems.
3. Their pricing was kinda for an average un-existing persona.

"Persona clutter" generated clutter in all aspects of the business.

Recently they decided to forget about all other personas and stick to only one persona, "Mary Marketer": a marketer from a company between 10-1000 employees.

As a result:
1. Their retention increased by 26%
2. LTV increased by 108%

Source: readthink.com


Cheers,
Charlie Patel ;)

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