GrowthHackingIdea - Boost LTV by 108%
HubSpot could not define a target market persona for years, instead trying to please everybody.
1. Their blog was overwhelmed with non-relevant content.
2. Their tools solved too many non-relevant problems.
3. Their pricing was kinda for an average un-existing persona.
"Persona clutter" generated clutter in all aspects of the business.
Recently they decided to forget about all other personas and stick to only one persona, "Mary Marketer": a marketer from a company between 10-1000 employees.
As a result:
1. Their retention increased by 26%
2. LTV increased by 108%
Source: readthink.com
Cheers,Charlie Patel ;)
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