The S.T.U.P.I.D. Email

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday July 8th, 2022. Hope you like it :)
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🎤 Listen to this email here:

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Swipe:

I love the use of "negative space" in this old typewriter ad that showcases its new “erase” feature by leaving the top part of the page blank:

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Thought:

I made a list of 90 different questions to ask about your own business. I posted the first 20 here last week, here's another 20:

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"Is your income one-time or recurring? Is there a way to make it more steady through a recurring product?"

"If you were starting over, would you start this business again?"

"Which book influenced you? Can you re-read it and implement strategies?"

"Which person in your company could you NOT get rid of? What are their good qualities?"

"Which person in your company can you get rid of? Can you divert their pay into something/someone more useful?"

"What would Warren Buffet do with your company?"

"What would Elon Musk do with your company?"

"What would Mark Zuckerberg do with your company?"

"What natural advantage do you have over others? Can you double down on that?"

"What are YOU truly good at that few others can do? Can you double down on that talent?"

"Which industry could you make more money doing what you do now?"

"You only get to keep ONE customer…who would it be? What about them makes them ideal? Can you find more like them?"

"Where do you think your industry will be in 5 years? 10 years?"

"If you wanted to sell your company today, would you be able to do it? What’s holding you back?"

"Do you track all your numbers properly? Do you review them?"

"You only have 1 hour a week to grow your business….what would you do during that hour for most impact?"

"What makes customers smile when they buy your product?"

"Define your ideal customer in one word…."

"What outcome do you want in 5 years from this business?"

"What about your company are you proud of?"

"Do your customers tell their friends about you? What do they say?"

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Uplifting:

This was a hot week of podcasts.....as a very large consumer of podcasts, I was impressed by these three conversations this week:

1 🎙Marc Andreesen on Joe Rogan [Link]

2 🎙Demis Hassabis On Lex Fridman [Link]

3 🎙Balaji Srinivasan on Tim Ferriss [Link]

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I started college in 2001, and the only way to hear high-level talks from billionaires and heads of industries was go to conferences.

Only a few people could attend these, afford these, or be in close proximity to these.

Now with any phone you can listen to the smartest people in the world talk for hours.

I'm still in awe of this, and can't believe podcasts like this are free...you get to be a fly on the wall in an amazing conversation.

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**Side-Note** The image of the podcasting bear above was AI generated by Dall-E 2 with the prompt: "Photo of an oversized grizzly bear wearing sunglasses and a leather jacket being interviewed on the Joe Rogan Podcast Experience."

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Picture:

I did a handstand in The Hamptons over 4th of July weekend :)

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Interesting:

I don't know much about Kylie Jenner.
I don't know much about makeup.

But these KylieSkin vending machines I saw at the airport seem like a great idea:

Selling makeup products via vending machine at an airport seems like good biz:

• Product doesn't go bad.
• Selling only popular items.
• This stands out at the airport.
• No permanent retail staff needed.
• When on trips people willing to spend money to look good.

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Drawing:

It’d be cool if there was a product that’s a cold plunge, hot tub, and sauna in one. This combo is becoming very popular.

Something that combines them all into one unit would be awesome:

This combination has become increasingly popular. The circuit I've seen most described is:

1.) Sauna: Get really hot.
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​ 2.) Cold Plunge: Get out when really cold.
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​ 3.) Hot Tub: Feels good after cold
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REPEAT

Each one of these products is good on it's own, but as a combination they are amazing. I wish someone would make a single product that combines this!

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Hope you enjoyed these little tidbits, have a happy Friday!
​Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed​

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