Utopia - Meming till you make millions

A single meme can change the minds of millions

10 figure brands & Trillion-dollar countries use memes daily to get you to do what they want

"Meme consumers" are told what to do

"Meme producers” run the world

Here are 4 ways to leverage memes in your marketing strategy

If you understand the message you are attempting to show the world, you can create an ongoing cycle of free publicity and marketing for your brand, all with one singular meme

Memes are the most potent form of viral marketing & persuasion on the internet.

He who runs the memes holds the attention

He who holds the attention runs the world

In today’s email, I will be breaking down how meme marketing works and look over 4 brands leveraging meme marketing today to go absolutely viral

1. Most of you don't know what a meme is

You think it's a funny image that is reused with different contexts over and over.

If this is your understanding then you have simply been a consumer

Today we are going to look at memes from the “producers” POV

“No one owns a meme” - @DentesLeo

Memes are a competition to help spread a message to the world

When a meme is born, it goes through a cycle

A. Meme with a specific message

B. The meme is replicated with different variations

C. Those memes compete with each other (“this is the best one I’ve seen so far”)

D. Each of those competing memes brings “free” publicity to the original message you put out

Memes are all over the world

> Fashion trends are considered a meme -

When you see your favorite artist adopting a new style of clothing, you, the fan, replicate it, and the original message is related to the artist

> Phrases are considered a meme -

“Give me liberty or give me death” Let’s breakdown how your favorite brands are leveraging memes today to build a strong community of people around their brand and get them more sales

2. Sour Patch Kids - Humor Meme

Since your first thought of “memes” is about funny images and videos, let's break one of those down.

Sour Patch replicated a popular meme style that was surfacing the internet a few months back

You can check it out here >

The structure is: absurd statement, then blunt reply 

They leveraged their own branding guidelines to create a “personality”

The original message of the meme was “how stupid can you be”

They used their cunning, cute brand personality with this meme structure to help them go “Viral”

3. Scrub Daddy - Narrative-based memes

One of the best brands in the space right now that takes advantage of the meme cycle is scrub daddy

Instead of coming up with a new meme themselves, they immediately hop into step 2 of the cycle and just replicate other winning meme structures in the space with their own branding

For the sake of time in this thread, I will link you directly to their TikTok account

4. Utopia - Long Live Utopia - Phrase

http://Theutopia.io is an online learning platform to help people make their first dollar online and scale to $10k a month

The community itself is one of the most powerful on the internet because of what they all stand for

Collectively they created a phrase that simplifies what it means to be a Utopian

“Long Live Utopia” - The message is only understood by a Utopian.

It embodies all the principles from the internal manifesto in these 3 words

Collective progression, everything always works out in our favor, etc can all be summarized into “Long Live Utopia”

This message is spread internally within the community and externally across every social media once Utopians interact with each other

It creates a sense of belongingness that no other community has.

5. Make America Great Again

The most loaded 4 words to ever surface the earth.

The phrase has countless meanings based on whatever side of the political spectrum you are on

Trump (hate or love him) is an absolute genius when it comes to meme

He created these 4 phrases by creating memorable experiences at each of his rallies

After hyping up the crowd by saying what they wanted to hear, he compiled and summarized every word he said back into the phrase of “Make America Great Again” marketing.

In hypnosis, they call this an “anchor”

Which is a tool to help you remember a specific feeling/state by attaching it to a specific action/phrase

After giving his “bone-chilling speeches” with an energy extremely high, he anchored his entire speech back to those 4 words

Now all his supporters internally knew what those 4 words meant to them and the people who were on the fence of who to vote for started getting a sense of FOMO (fear of missing out)

“What does this phrase mean?”

This single phrase stirred up the entire world

Reader —

Your goal for 2022 is simple:

Have a postive cash flowing business by the end of the year.

I'm talking about a cashflow that

- Covers all your expenses

- Lets you save enough for a safety net, and

- Invest the rest to have your money working for you in a few years

I know what you're thinking: Easier said than done!

Right?

With Utopia, it is actually easy...

Once you join Utopia, you will never need to pay hundreds or thousands of dollars for a course ever again

Utopia has every resource you need to help you make your first dollar online and scale to $10k a month

All you need to say is: Long Live Utopia

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