3-2-1 — Seven Backlinks, Arc’teryx, Copywriting Tips

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Hey — It's Harry.

Hope you had a nice weekend. I binge-watched Afterlife and chopped my brother on the tennis court.

Enjoy the newsletter. 3 tips, 2 examples, 1 tweet.

Three copywriting tips

1/ My favourite social proof pattern

2/ Three ways of reframing price

3/ Sell outcomes, not features

Two short examples

1/ Arc’teryx on TikTok

Social media marketing in a line.

“Find the overlap between what your brand wants to say and what your audience wants to hear” — Matthew Kobach

Yesterday I saw a good example: A TikTok trend of people taking showers in Arc’teryx's extra waterproof jackets (started by Arc’teryx last year).

~111M cumulative views.

2/ Seven links in twenty-seven minutes

When I made Copywriting Examples the goal was to rank #1 on Google. I need backlinks. So last week...

• I texted anyone who'd “interviewed” me in the last two years

• Asking if they could update the article

• With a “PS” about Copywriting Examples

• And woke up to seven new links

This isn't clever, it's obvious. That's why I'm sharing it.

“What obvious thing are we missing?” is a better question than “What exciting thing could we be doing?”

One favourite tweet

* * *

Quick reminder - If you like my newsletter please do “add to address book” or reply. These are “positive signals” that help my newsletter land in your inbox. If you don't you can unsubscribe here.

See you next Monday — Harry

P.S. — I'm spending every working minute producing my flagship copywriting course. If you'd like to know when it comes out and get a 15% launch discount - click here - I'll add you.

P.P.S. — Song of the week

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3-2-1 — Seven Backlinks, Arc’teryx, Copywriting Tips

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