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Wednesday, July 13, 2022

"Nearly everything awesome takes longer than you think.
Get started and don't worry about the clock.

– James Clear

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2.5 Million New Subscribers with a 30-Day Challenge

Ryan Trahan recently wrapped a 30-day vlog series during which he traveled from California to North Carolina starting with just a penny.

► He raised $1.4 million for charity.
► Got 214 m views in total for the 30 videos.
► Got 2.5 million new subscribers

Big Idea: Public challenges can be a great way to get attention.

More Examples:
Chris Guillebeau traveled to every country in the world.
Niall Doherty traveled the world without flying.

thepublishpress.com

Turn Social Media Impressions Into Dollars

"If you set up this system, you’ll drastically improve your ability to bring your audience from social platforms like Twitter and LinkedIn, onto your website to learn about your products and services.

And even if people aren’t ready to buy, you can expose them to your longer-form content, deepening their trust in you, and moving them closer to becoming a future customer!"

Big Idea: Justin Welsh shows the power of systems in promoting your content.

justinwelsh.me

Daniel Vassallo: Making $1m with a Portfolio of Small Bets

Must-read thread for all creators.

Are you working on a "Portfolio of Small Bets?"

Big Ideas:
► "Something I wish I got exposed to sooner is the idea of cultivating multiple independent income streams."
► "You try 100 things. 99 don't work, 1 changes your life."
► "If you want to pursue an unpredictable career, you can’t treat it the same as a regular job. What works in the predictable world doesn't work in a world where randomness dominates in what makes it and what doesn't."

via @ebizfacts

twitter.com

10 Brutally Honest Answers To Questions You May Have As A Creative Entrepreneur

The truth about what it takes to grow an audience and business as a creative entrepreneur.

Here is one of my favorites:

"Why do other people’s tweets do so much better than mine?
There are 3 possibilities:

► Your tweets suck. (Probably not.)
► They’re using engagement groups, ads, or some other thing to boost their tweets. (Maybe?)
► What they’ve done off Twitter got them more followers than what they do on Twitter. (Probably.)"

joshspector.com

How I'm Building a Gary Vaynerchuk Inspired Media Machine

"To do this right, I need to build a team and create a production line for video content in the same way I’ve created a production line for my written content. My content production system is the single most important aspect of what I do."

Big Idea: It's getting more difficult for solo-creators to get attention. Top creators act more like startups and build out a team to help with content distribution.

timstodz.com

‘Information Gain’ and the New Future of SEO

"Rewarding Content for Being Different, Not Just Better
The simplest interpretation of this patent is that an article that adds something new to the discussion may rank more highly than an article that repeats the same information as others. Inversely, if your article offers the same core information as one the searcher has already read, it might be ranked lower."

Big Idea: SEO is evolving to reward unique content, not just the most comprehensive.

via @initiatorcreator

animalz.co

How to grow your podcast with Alban Brooke of BuzzSprout

"Learn how to come up with a great show concept, grow your podcast from scratch, and distribute clips through social media."

Big Ideas:
► Choosing a trending topic as the podcast name can help it get subscribers from search.
► YouTube is a great channel to get subscribers, so publish a video version.
► Focus on one social media channel for clips of your podcast so you don't spread yourself too thin.

via @fortheinterested

riverside.fm

The most valuable marketing skill in 2022: Cold outreach

Six examples of successful cold outreach emails and what made them work.

"Messaging people you don't know (yet) can change your life.

I used cold outreach to grow my business to $3M ARR in 2 years.

You can use these frameworks to:

► Launch a business
► Find a co-founder
► Get your dream job
► Meet famous people"

Big Idea: Cold outreach is a powerful way to grow your audience and build your business.

twitter.com

Side-Project Marketing

"It means you’re creating a mini, free product that has standalone value to attract people into your world. Through that, they will start to learn about your other things. E.g. my book, my course, my template, etc."

Big Idea: Promoting yourself with products you create is an under-utilized marketing strategy. Daniel Vassallo's "Portfolio of Small Bets" (mentioned above) is a great example of this.

publiclab.co

Learn How to Build for the Creator Economy

The course videos and content from Li Jin’s highly-rated Creator Economy Course are now available to all for free.

creatoreconomycourse.xyz

Featured Newsletter: Evergreen Email Marketing & Automation Newsletter For Creators

My friend Jason Resnick, (@rezzz), publishes the free newsletter Evergreen. He helps you, the Creator, build a business designed around your life. Jason is a ConvertKit genius that can help you 2X your business using email marketing and automation. It's one thing to have an email list. But it's another to create a system that helps you get the most out of your subscribers once they join. Subscribe to Evergreen and follow Jason on Twitter.

sparklp.co

Master Essential Creator Skills

Here is a selection of the best links I've found this week to level up your creator skills.

(This is interesting)
The difference between kerning and spacing - rileycran

How and why to create gifs - wondertools

Headline Secrets from Medium’s Most Viral Writers - nickwaghorn

What's a media kit and why you need one - bloggingguide

3 Simple Steps to Get Your First 10,000 Visitors from Google - neilpatel

How to leverage SEO as a new creator - ghost via @creatorbread

If you enjoy the newsletter, please let me know! I'd love to hear from you.

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