The S.T.U.P.I.D. Email

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday July 15th, 2022. Hope you like it :)
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🎤 Listen to this email here:

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Swipe:

While this ad from 1956 probably wouldn't fly today, it sure passes the "Does It Get My Attention" test!

When I first saw this ad, I just HAD to read the fine text to figure out what the hell a "Lobster Test" was (turns out they just put the watch on a lobster claw to see if it would come off or break) 😂

That's a clear form of getting people down the "Slippery Slope."

They brought the ad home by showcasing the watch didn't skip at all because it was "shock proof."

Gotta admit, I wouldn't have thought of this 😂

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Thought:

I propose a way of getting all your work for the day done in 2 hours, called:

"The 2-Hour Work Sprint"

It's very simple:​
• You write your tasks on paper.
• Start on #1, scratch off, go to next task.
• Either share your screen, or sit next to someone.
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This would be a 2 Hour Sprint that happens everyday, and would knock out: ​
✔ All administrative tasks
✔ Email
✔ Random tasks
✔ Writing blog posts / social media
✔ Planning and scheduling

I personally think the co-working aspect of this sprint is important.
Either virtual or in-person.

As for the timing:​
1 hour is too short, and 2 hours seems to be working threshold. Some people may have to practice working for 2 hours straight.

Watctchya think of this concept?

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Uplifting:

This is a quick life assessment you can do in your head. Your scores will change at different times in your life.

Try it:

Rate these three areas of life from 1 to 5:
▪️ Health: Rate 1-5
▪ ️Wealth: Rate 1-5
▪ ️Love: Rate 1-5

Start improving the lowest ranking one today. That's it!

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Here's some example results and the result from each:

Health: 2
Wealth: 4
Love: 4
Result: Start improving your health ASAP.

Health: 5
Wealth: 3
Love: 5
Result: Start planning out how to improve your finances to your expectations.

Health: 4
Wealth: 5
Love: 2
Result: Put more effort into family, friends, and love interests.
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Rating Scale:​
​1: It's very bad and you want to change it immediately.
​2: It's not great, and change must be made.
​3: It's average. Not great, but not completely horrible.
​4: It's going well, could use some slight improving.
​5: It's pretty good, and you don't need a ton of improvement.

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Picture:

There's a random restaurant in Austin called El Arroyo, and the famous thing about it is it's daily sign:

It's Instagram page has 600,000 followers 😳

Everyday they change their sign to something kinda funny, and they post it on Instagram:

Their food is basic Tex-Mex food, but the amount of exposure and notoriety they've got from this basic sign is amazing!

One key to the success: Consistency.

They've been changing the sign everyday since 1975!

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Interesting:

Here's some questions you can poke-n-prod at your own business:

Here's 10 more:

Here's even 10 morrreee:

And even 10 moooorrreeeeee!

Today I'm working on a post with all of these, and adding examples to every single one (I'm up to 87 so far):
​CopywritingCourse.com/blogs/69-business-questions​

That page should be updated throughout the day as I write more!

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Drawing:

Ok, this is kind of random, but I've always wanted to use this silly image of "The Guy Peeking Over the Wall" on something:

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It's never been that great of an image. Like try to show him looking at an old ad or something.

Meh....it doesn't work that well.

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But now he currently shows up as the error message I hastily made when someone tries to look at community content, but is not a member:

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Hope you enjoyed these little tidbits, have a happy Friday!
​Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed​

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