3-2-1 — Barilla, Meta Images, Copywriting Tips

Hey — It's Harry.

Hope you had a nice weekend. I'm in Tenerife on training camp. Living like Vasiliy. Chop wood, carry water. Preparing my copywriting course.

Enjoy this week's edition. 3 tips, 2 examples, 1 tweet.

Three copywriting tips

1/ “Treat copy as a visual object. Copy that looks good has a knack of reading well.” — Adrian Holmes

2/ A great line is a good line made shorter

2/ Give it a name. Make it a thing.

People remember things.

Two short examples

1/ Barilla's pasta playlist

January 2021. Italian pasta producer Barilla created Spotify playlists that are the exact length of time it takes to cook different types of pasta.

• 330,000 Spotify followers

• 140 media placements

• 2M views on TikTok

Don't get so strangled by data that you forget to have fun.

1/ My favourite “Meta Images”

Your “Meta Image” is the image that appears when you share a link online. It's the most important image you make.

Before I launched Copywriting Examples I spent a full day on mine. 402,000 viewed it in 24 hours. 30x more people than went to my website.

Here are three ways to make yours better.

1/ Don't write a title. Tease the content.

2/ Don't show your product. Show your product in action.

3/ Don't show a logo. Show the transformation.

One favourite tweet

* * *

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See you next Monday — Harry

P.S. — I'm spending every working minute producing my flagship copywriting course. If you'd like to know when it comes out and get a 15% launch discount - click here - I'll add you.

P.P.S. —Song of the week

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3-2-1 — Barilla, Meta Images, Copywriting Tips

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