Hot in Enterprise IT/VC - What's 🔥 in Enterprise IT/VC #299
What's 🔥 in Enterprise IT/VC #299What's 🔥 in cybersecurity + why developer security is the next big thing
Richard Stiennon who runs Security Yearbook (also a former Gartner analyst and security CMO) recently shared a detailed breakout of what subcategories received the most funding in cybersecurity for the first half of 2022. However, if you mapped out the go-to-market motion of 99% of these companies, you’d find that they are mostly top down CISO sales. But there’s a movement that’s been building for the last 5 years focused on end users, namely developers with many elements of your standard PLG motion from traditional SaaS companies. While this starts with a developer first movement in application security, there are other categories above ripe for disruption with an end user first perspective in operations, threat intel, and even endpoint security. On the app sec side, here’s a simple analogy - imagine the reputational damage and cost associated with a recall of a Mercedes that’s been delivered to millions of buyers. The logistics are a nightmare, the reputational damage is huge depending on how severe the recall, and the cost is enormous. Now imagine if this defect could have been caught on the assembly line, during the build process, before it left the factory? The same goes for software development as it’s an order of magnitude better to find and fix vulnerabilities before production. Kyle Alspach from Protocol recently interviewed the Snyk founders and others including myself to share how the developer security movement was created and why it’s the next big thing…
New from me - a look at how a product-led growth mindset has been key to @snyksec. And why this approach could the future for #cybersecurity:
protocol.com/enterprise/app…
w/ insights from @guypod @edsim @ab415 @vcrama @janetworthing @PeterCMcKay Read on as Guy Podjarny and Peter McKay emphasize the importance of patience, especially in the early days and why obsession with developer experience is a constant key from start and to scale.
While it’s easy to say I’m developer first, many a security company I meet fails the test of being as easy to use as Twilio or Github. Here are a few basics I look for when determining if a founder is truly building a developer first motion vs. a top down one:
In other words, security vendors can’t just slap down a marketing post and one liner saying they are dev first but truly have to live it. I can’t tell you how many companies say they are developer first and then when you click through, it says book a demo or talk to a sales person. Not to pick on anyone as NoName Security is a fantastic company and a market leader but when you click on the link for “Shift Left API Security” it leads me to a page to input information and download a whitepaper. That doesn’t meet criteria #1 above. Cybersecurity is on 🔥, PLG opportunities starting with developer first motions abound, and it’s going to be an exciting next 5 years as many established categories are turned upside down! LFG! Scaling Startups
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