How are you selling on social?

For many eCommerce businesses, the strategy has been to advertise on social and then move consumers to purchase on site. Evidence shows that it might be time to rethink that.

In the Future Shopper Report 2022 by Wunderman Thompson, it was found that 56% of users prefer to make their online purchase within their social platform of choice.

With 64% of people looking for a ‘more innovative’ shopping experience,  it’s time to make sure your Instagram storefront is set up and optimized.

SMALL BITES

Eliminate the guesswork from your creative process and learn how to become a creative strategist. [Paid Ad]

Gen Z audiences are demanding more of brands, so it might be time to rethink your ad strategy

Is AR part of your marketing mix? Because maybe it should be...

This is quite an interesting approach to capture attention and engage consumers!

Alexa, add Bounty paper towels to my shopping cart, please!

With deflating brand loyalty, could revamping your rewards program be the answer?

Video is dominating the marketing world and you don't need the big bucks to execute

Some more food for thought re: Growth vs. Purpose

There's a lot of untapped potential in the gaming & esports industry

TWEET OF THE WEEK

Considering Chase's expertise writing high-performing emails, these are rules we'll be sure to follow.

PAID ADVERTISEMENT

Editorial Whitelisting Made Easy, Efficient & Scalable 

Third-party content whitelisting on FB/IG (the practice of advertising through a third-party on paid social to drive traffic to a piece of authentic, performance-focused editorial content) has been the one silver lining of iOS-14 and soaring CPAs, but finding the right partnership and performance-focused publisher is almost impossible.

MSA, the leading whitelisting publisher & performance content creator, offers DTC brands an efficient, scalable and hassle-free strategy to scale their paid social campaigns, as demonstrated by the CACs in the below campaign.

An MSA partnership includes access to social handles of top creators and leading publishers, performance-focused content from a team of world-class editors, and high-performing ad creative.

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