The Steal Club - Your content is your resume (Proof)

Hey everyone!

I'm Alex and this is The Steal Club. 

Every week, we learn how the best creators use content to grow their audiences and businesses. And how you can do the same by stealing their tactics, tips, and strategies.

Let's dive into this week's content!

Time to read: 3 minutes 16 seconds

If I had to define myself professionally I would say I’m 50% a creator and 50% a freelancer.

That means that part of my income comes from my work as a creator (this newsletter, my digital products…) and part of it comes from selling my services to others.

As a freelance, this is what I do:

• Content writing (tweets, emails, blog posts…)
• Content strategy (more like consulting) for startups, freelancers, and creators.

But when I got fired from my cushy agency job in early 2020, I didn’t know what to do next.

So I turned to Twitter.

There, I started sharing everything that I had learned about social media, marketing and content.

After a few months, my audience was at a whopping 1,000 followers.

To my surprise, I received a DM from someone (let’s call him John) asking if I provided content creation services.

The answer I gave John was “Yes, of course”, and we set up a call.

The real answer was that I had no idea about what I was doing.

Luckily, John and I quickly bonded and we started working together.

Almost 2 years later, we still are.

Taking a look back now at what pushed John to DM me, the answer was clear:

My content

He loved the content I was putting out on Twitter and reached out to me to help him do the same.

John didn't know anything about my past work experience.

He didn't know about my 5+ years working in advertising agencies or that I have a master's degree.

He didn't care!

He just trusted what they had been seeing from me on Twitter.

My Twitter profile and my content worked as my resume.

That’s the idea I want you to leave with. 

Of course resumes are important. 

Of course your past experience matters.

But the magic here is that a few pieces of content generated enough trust for someone to consider hiring me.

It doesn't matter if you are a freelancer, you have a 9-5 or you just got started.

The opportunity of creating content on the internet is unparalleled.

After some thinking, I’ve realized that’s my ultimate goal with everything that I do.

I want to help more people generate opportunities on the internet with content creation.

So if that sounds interesting to you, you are in the right place.

The one thing that I feel is more valuable than all the likes, followers and $$$ you can get from having an audience, is the connections you can make.

The people you meet and the support you get from total strangers.

One quick way to make more connections and get to know your audience better is by playing games.

Now, there are different types of games you can play, content-wise. Let’s do a quick round-up:

#1 - Ask a question, with a twist

We’ve already covered this one on the newsletter.

The simplest but more used way to get to know your audience better is by asking a question.

But don’t just ask the question. Challenge your audience with it. Tell them to reply in only one word or one sentence.

This is what Alice did with this tweet, generating over 70+ replies

The best part is that those replies allow her to connect with more people in her audience + get more content ideas.

Win-Win.

Btw, Alice tagged me on that tweet because she saw this format on this newsletter first (just saying 👀)

#2 - Make them choose

Another quick way to generate engagement and comments is to make them choose between different options.

The tweet below generated over 80+ replies, all from Devs, designers and marketers.

#3 - Fill in the blank

I tried this one last week on Instagram and it went well.

It’s as simple as leaving a blank on one sentence and ask people to fill it. 

I have yet to try it out on Twitter, but I’m sure it’ll do great.

Daily Idea is a free newsletter that sends you seriously good business ideas 3 times a week.

• (POST) 34 ways to Make Money as a Creator (with Examples
• (PAID PRODUCT) Build a better, faster content production system. A system for creating 5-10 quality pieces of written content every single day. Check it out.
• (THREAD) 5 years of freelancing lessons in 2 minutes

And this is it for today! 

Let me know what you think about this week's issue by voting here:

• 👍 Worth it
• 😐 Meh - was ok.
• 👎 Not interesting to me

And if you were forwarded this email, you can subscribe here.

See you next week!

Alex Llull

Thief Master

The Steal Club

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