Marketing Junto - Communities Are The Rage

I recently joined a community called Studio Sonder, run by Demi Aspey, Ph.D. It's a creative community for people to get together and help each other be inspired, be creative, and grow.

I liked the idea of the group and having a community around to motivate me is crucial, especially since I work remote. Demi's community fits perfectly.

As corporate and centralized social media continues down the journey of enshittification of its products, I'm looking at you Facebook and X, People are longing for community. And not to left out, brands want to engage with the right people. Having a tailored community, off big social, for your brand or group is the best way to engage and build credibility.

Facebook and LinkedIn Groups Are A Dead End

People are finally realizing that Facebook Groups aren't the place to build and LinkedIn Groups have never taken off. To be honest, LinkedIn has neglected it's groups feature so much, and it's an untapped goldmine if you ask me.

So now enter, Skool, Discord, and Slack, to name a few. People want to engage with people and brands on their terms and in closed communities where they aren't the product.

Studio Sonder is on Mighty Networks, another great community platform and i know others use Circle.so.

I'm personally building out the Podcast Mastery group on a new innovative community platform called Skyler.Network.

There's no lack of places to build your community. And, if you own your community then you're not at the mercy of the algorithms or the evil CEOs.

Build Your Own Community. Use Social To Promote It!

The best way to grow a group around your brand or your product is build it out on one of these platforms and then use the socials to promote the community. Encourage people to sign up and direct them to your communities.

In the end, as we've seen, we can't trust the corporate and centralized social media giants to have our best interests at heart. We need to build our club houses where we control them

What do you think? Check out the Podcast Mastery community here.

The Latest From The Entrepreneur's Enigma Podcast

https://entrepreneursenigma.com/patrickthompson

Digital Marketing Dive Is Back!

Balancing Automation and Engagement in Social Media Marketing

Welcome to season four of the Digital Marketing Dive podcast! In this exciting new season, your hosts Seth Goldstein an…

Digital Marketing Dive •Digital Marketing Dive

Web Jawn

Microsoft is shutting down Skype

The end of the Skype era.

The Verge •Tom Warren

Pour a little out for Skype. Man, it has been a era. I honestly didn't know Skype was still a thing. But man, as a podcaster, Skype was how we did podcasts in the 2010's. It WAS the way to communicate across countries. Kind of a sad moment.

Skype is dead. What happened?

Microsoft is shutting down Skype. It will go offline in May 2025. “We’ve learned a lot from Skype over the years that w…

On my Om •Read More

Great take on what happened with Skype from Om Malik who is a seasoned journalist.

Google Crawler Updates Causing Spikes In Crawling For Some Sites

Some sites, hosted on some CDNs (content delivery networks), are experiencing a big spike in server response times for …

Search Engine Roundtable •Barry Schwartz

At this point, nothing Google does is surprising.

Survey: 42% of people say Google Search is becoming less useful

More than half of respondents also said they rely on their community for information rather than Google or other search…

Search Engine Land •Danny Goodwin

Yep. They are making it total crap.

The shift to semantic SEO: What vectors mean for your strategy

As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this …

Search Engine Land •Ann Robison

Something to pay attention to, that's for sure! AI is here to stay. Let's not get lost in the shuffle.

5 SEO content pitfalls that could be hurting your traffic

Outdated SEO tactics can hurt your traffic more than help. Focus on what matters: user experience, quality content, and…

Search Engine Land •Adam Riemer

These are some content mistakes you should avoid.

Automattic Hit With Class Action Over WP Engine Dispute, Accused of Anti-Competitive Tactics

Automattic is facing a class action lawsuit over its feud with WP Engine, with a cybersecurity expert accusing CEO Matt…

The Repository •Rae Morey

This was bound to happen and I'm surprised it took this long, to be honest.

Study Finds the Majority of Community Notes Are Never Displayed on X

With Meta moving to integrate its own Community Notes the data raises concerns.

Social Media Today •Andrew Hutchinson

Not surprised by this at all.

Apple Implements New Age Rating Categories for Apps

The new categories could enable broader enforcement of social media age restrictions.

Social Media Today •Andrew Hutchinson

Good move on Apple's part. I especially appreciate this effort as a parent of a teen.

“It’s a lemon”—OpenAI’s largest AI model ever arrives to mixed reviews

GPT-4.5 offers marginal gains in capability and poor coding performance despite 30x the cost.…

Ars Technica •Benj Edwards

This is going to happen. And it sucks when it does. The AI race is heating up and we're going to see more crap as much as we're going to see really cool things coming from these AI companies.

Firefox deletes promise to never sell personal data, asks users not to panic

Mozilla says it deleted promise because “sale of data” is defined broadly.

Ars Technica •Jon Brodkin

WTH is Mozilla up to, besides destroying their brand? Ugh.

Mozilla responds to backlash over new terms, saying it’s not using people’s data for AI | TechCrunch

Mozilla has responded to user backlash over the Firefox web browser’s new Terms of Use, which critics have called out f…

TechCrunch •Sarah Perez

More on the Mozilla enshittification of Firefox.

Meta Reportedly Plans to Launch Standalone Meta AI App

Meta is reportedly planning to launch a standalone app for Meta AI, which is currently available on the web and within …

Thurrott.com •Laurent Giret

Geezus, my AI folder on my phone is getting bloated.

Master the Art of Interviewing: NPR Secrets for Podcasters

Discover how NPR’s interview techniques can transform your podcast. Learn to ask engaging questions, edit like a pro, a…

Polymash •Juergen Berkessel

Great tips here. Though, remember — PODCASTING isn't Public Radio! Nor should it!

Opinion: The importance of podcast sponsorships

Bobby Bonett at SURROUND Podcast Network writes about the importance of podcast sponsorships.…

PodcastingToday •PodcastingToday

Great opinion piece here.

YouTube reaches one billion monthly podcast viewers

There are now more than one billion monthly active viewers of podcast content on YouTube.

PodcastingToday •PodcastingToday

Pretty freaking wild. Just because YouTube is a place to listen to podcasts, don't ignore the other directories and apps.

Data on news podcast listeners

Younger than viewers of the big cable news channels. Much younger.

Podnews •James Cridland

Some good data here on how the younger set get their news on podcasts.

World’s Largest Call Center Deploys AI to “Neutralize the Accent” of Indian Employees

The French company that owns the largest call center is using similar technology to “soften” its India-based agents’ ac…

Futurism •Noor Al-Sibai

An interesting use of AI tech. A bit dystopian, but also handy, because we've all dealt with call centers where you can't understand what the representative is saying, due to their accent.

Pinterest Is Being Strangled by AI Slop

Pinterest is drowning in a torrent of slick-looking AI slop. Users are frustrated — while SEO spammers fueling the prob…

Futurism •Maggie Harrison Dupré

Not surprising, to be honest.

Are Reciprocal Links Bad For SEO? SEO Myths Debunked.

Worried about reciprocal links killing your SEO? Stop panicking. Here’s the real truth about link exchanges and what ac…

Nikki Pilkington •Nikki Pilkington

Totally agree. Done right, there's nothing wrong with reciprocal links!

🎙️Podcast Coaching 🎙️

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Web Finds

Sam Altman Is Backing a SpaceX Competitor That Wants to Shoot Stuff Into Space With an Enormous Gun

Meet Longshot Space, a company that wants to make putting things into orbit loud and stupid.…

Gizmodo •Matthew Gault

Seriously?

We’ve figured out the basics of a shape-shifting, T-1000-style material

A pack of small robots can do liquid/solid transitions and adopt different shapes.

Ars Technica •Jacek Krywko

Science is cool!

Dear Apple: add “Disappearing Messages” to iMessage right now

This is a cryptography blog and I always feel the need to apologize for any post that isn’t “straight cryptography.” I’…

A Few Thoughts on Cryptographic Engineering •Matthew Green

Having disappearing messages would be good for iMessage. Probably won't happen though.

Sometimes You Just Need Some Cookie Monster! (Source)

Source

Just so cool! Source

Mordy is a good friend and a genius!

TrueMediaSolutions.ca

TrueMediaSolutions.ca

Canada gets it's own Podcast magazine! Check it out!

Sponsor/Affiliate Plug

Looking for guests? Want to be on podcasts? Check out Podmatch! I use it for both getting on podcasts and finding quality guests. It's well worth it and affordable too!

That's It For This Week! Keep Rocking It!

-Seth

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