🎓 How to maximize your influencer campaigns

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🎓 Don’t use money for referral rewards

Tuesday, August 2, 2022

Money rewards hurt the social motivation of recommending a product, unless they're for a strong brand. Non money rewards (eg a small gift) give better results for all brands. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 When to use horizontal vs vertical product layouts

Tuesday, July 26, 2022

Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper options. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Why you should differentiate your startup

Tuesday, July 19, 2022

Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take off. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 The effect of [first name] in email subject lines

Tuesday, July 12, 2022

Including the receiver's name in an email subject line increases their attention. Open rates increased 6-23%, clicks by 7-32% and unsubscribes fell 11-17% ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Copy the ads of larger competitors

Tuesday, July 5, 2022

Small brands should use ad creatives that are similar to those of larger competitors and consistently repeat them. Large brands should change up their creatives often. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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