🎓 How to maximize your influencer campaigns
🎓 How to maximize your influencer campaignsChoose influencers that post original content with average frequency. Brief them to not be overly positive in their posts, clearly mention your product, and link to it.New to Ariyh? Join 11,607 evidence-based marketers for 3min practical insights 💡 from scientific research 🎓 to get better marketing results 📈 Today’s insight is brought to you by… Conjoint.ly Conjoint.ly brings the best out of time-tested survey research methods such as conjoint analysis, Gabor-Granger, Van Westendorp, claims/message testing and more by packaging them into easy-to-use digital tools and on-demand research projects. With 10,000+ projects performed on the platform, Conjoint.ly is the go-to research place for all types of B2C and B2B research. Want to sponsor Ariyh? Here’s all you need to know. 📝 IntroHow do you get the biggest bang for your buck with your influencer marketing budget? This study analyzed 5,835 influencer marketing posts sponsored by 861 different brands to find out. It looked at how many reposts each post got on Weibo, a social media platform similar to Twitter. Most of these findings are learnings about audience psychology that we can apply to other platforms (e.g. Facebook, LinkedIn), although there will be some differences. Let’s look at the characteristics of effective influencer marketing posts. Previous insight: Don’t use money for referral rewards (100+ more insights here) Use the right influencers and content briefs to maximize your influencer marketing reachChannels: Influencer marketing | Social media 📈 RecommendationFollow this checklist to maximize the engagement of your influencer marketing posts. Work with influencers that:
The influencer’s sponsored posts should:
🎓 Findings
🧠 Why it works
💰 Do you know what your most profitable price is? Is $99 or $100 more attractive for your product? What pricing should you use in large B2B contracts? Find all that out - and more - in Ariyh’s Science-based Playbook of Pricing & Promotions. Join 420 top-notch marketers who already bought it 👇 ✋ Limitations
🏢 Companies using this
⚡ Steps to implement
🔍 Study typeMarket observation (of 5,835 sponsored posts by 2,412 influencers for 1,256 campaigns of 861 brands on Weibo in October 2018) 📖 ResearchInfluencer Marketing Effectiveness. Journal of Marketing (July 2022). 🏫 Researchers
Remember: This is a new scientific discovery. In the future it will probably be better understood and could even be proven wrong (that’s how science works). It may also not be generalizable to your situation. If it’s a risky change, always test it on a small scale before rolling it out widely. Rate today’s insight to help me make Ariyh's next insights 🎓 even more useful 📈 How was today’s insight?
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Older messages
🎓 Don’t use money for referral rewards
Tuesday, August 2, 2022
Money rewards hurt the social motivation of recommending a product, unless they're for a strong brand. Non money rewards (eg a small gift) give better results for all brands.
🎓 When to use horizontal vs vertical product layouts
Tuesday, July 26, 2022
Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper options.
🎓 Why you should differentiate your startup
Tuesday, July 19, 2022
Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take off.
🎓 The effect of [first name] in email subject lines
Tuesday, July 12, 2022
Including the receiver's name in an email subject line increases their attention. Open rates increased 6-23%, clicks by 7-32% and unsubscribes fell 11-17%
🎓 Copy the ads of larger competitors
Tuesday, July 5, 2022
Small brands should use ad creatives that are similar to those of larger competitors and consistently repeat them. Large brands should change up their creatives often.
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