Should you build an audience or community?

The new social landscape
 
 

Audiences Or Communities? Defining The New Social Media Landscape

 
 
 
 

Social media is constantly evolving and each platform serves a different purpose for the user. 


People on social are commonly bucketed into audiences and communities. Audience-centric platforms, like TikTok, showcase content that entertains and persuades users. Community platforms, like Reddit, are an open forum for real conversation on shared interests. 


Learn how your brand can be more intentional with your social presence and align with platforms that cater to what your audience wants.


Learn More →

 
 
 
TikTok Stories

TikTok Stories Explained: How To Make The Most Out Of 24 Hours

Social platforms are continuously introducing new features to enhance user engagement for brands. As an early adopter, you gain the competitive edge before the feature takes off. Explore our guide on TikTok Stories and the benefits of implementing it in your content strategy.

 
Social media video template

Sprout On Sprout: How To Create Your Own Social Media Video Template

It’s no surprise that social media users noted short-form video as the most engaging type of social content today. Yet, it’s not easy to create high-performing video content. Learn about Sprout’s video production process to build your own social media video template and scale your content.

 
 
The A to Z of Instagram Insights

Interactive Guide: The  A To Z Of Instagram Insights

Nearly 6 in 10 consumers follow brands on Instagram but want brands to use the platform more. As social media matures, marketers must make the most of their IG efforts. Our interactive guide dives into how to connect with your audience and elevate your brand using Instagram insights. 

 
Social media job description templates

6 Social Media Manager Job Description Templates

Posting the right social media job description will attract ideal candidates and show them you’re a forward-thinking company that values social. With our template collection for social media-specific roles, craft the perfect job description to ensure you don’t miss out on a dream hire.

 
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Older messages

Step into the life of a content creator

Tuesday, August 2, 2022

Expand your reach with collaborations ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Making sense of the creator economy

Tuesday, July 26, 2022

New research alert ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Register for our webinar on Social Team Expansion

Thursday, July 21, 2022

Tune in on Tuesday, July 26th for our webinar with Upwork ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Create an effective prioritization strategy

Tuesday, July 19, 2022

How Sprout's social team does it ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Webinar] Social Media Team Expansion with Upwork

Thursday, July 14, 2022

Tune in on Tuesday, July 26th for our webinar with Upwork ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

How This "1 PAGE" Website Makes $21,000/Month!

Wednesday, January 15, 2025

I just uncovered a website that is just a single page, and get this...it's making over $21000/month! In my video today, I'm going to reveal this website, how its getting traffic, and how its

$1,654 in DAILY sales 😮 (Beta-Tester results + NEW system)

Wednesday, January 15, 2025

This needs to be seen to be believed View in browser ClickBank Hey there, This coming Sunday, I highly recommend attending this private event because you'll be shown something brand new. Here's

Founder Weekly - Issue 669

Wednesday, January 15, 2025

January 15, 2025 | Read Online Founder Weekly (Issue 669 January 15 2025) In partnership with Where tier-one VCs get their news 📰 Get smarter about venture capital. 5x / week <5 minutes / day 15000

Building AI Agents the Easy way

Wednesday, January 15, 2025

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Bagel Day, Reader! Do you like yours sweet, savory, or plain? In

Are you a Chaos Coordinator? It's one of the top gifts on Amazon

Wednesday, January 15, 2025

Trending Products on Amazon This Week For the week of Monday, January 13 to Sunday, January 19 Welcome to this week's edition of the hottest trending keywords and products on Amazon over the last

The Market Is Pushing Asset Prices After Inflation Report — But Should It Be?

Wednesday, January 15, 2025

Listen now (2 mins) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

When Video Matters And When It Shouldn't

Wednesday, January 15, 2025

Humans, it seems, like to be all or nothing on things. It's a Twitter-killer or a Google-killer. Not here's another way to access content or do things. It's all or nothing. And that's

😎Wake up, babe. State of Marketing just dropped.

Wednesday, January 15, 2025

Data and insights from 1.4k marketers globally View in browser hey-Jul-17-2024-03-58-50-7396-PM The webcomic XKCD once estimated that, on average, there are 10000 people hearing about something “

VC climate-tech funding falls for 3rd year

Wednesday, January 15, 2025

PE's comeback hits a speed bump; meet Europe's new crypto unicorn; Macquarie inks $5B data center partnership Read online | Don't want to receive these emails? Manage your subscription. Log

🦅 We're rescheduling Jesse Pujji's masterclass

Wednesday, January 15, 2025

It will be in March ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏