Shopify Dispatch Issue #360 - Shopify Collabs, Long-term customer acquisition

Shopify Dispatch

Issue #360 - August 17th, 2022

Shopify Collabs launches to help merchants connect with creators

Shopify's integrated their Dovetale acquisition into a rebranded app called Shopify Collabs. There's an additional list of changes from the old app to the new app.

Going Back to 2016

Kevin Hillstrom writes about how long-term customer acquisition strategies can take years to payoff.

That's why you should be experimenting with new strategies and never rely on only what's working now.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

Making your Shopify store more profitable by focusing on 1-to-2 customer behavior

Ensure you're keeping your most loyal customers

The value of historic data

Optimizing your loyalty program using the average number of orders per customer

Eric Davis


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Shopify Dispatch Issue #359 - Customer data analysis, Free publicity

Friday, August 12, 2022

Shopify Dispatch Issue #359 - August 10th, 2022 Customer Data: Top Trends, Collection Methods, and Best Practices in 2022 Holly Stanley writes about how to collect, validate, and analyze customer data.

Shopify Dispatch Issue #358 - Customer file power, Cheapest shipping options

Wednesday, August 3, 2022

Shopify Dispatch Issue #358 - August 3rd, 2022 File Power In Practice Kevin Hillstrom writes about how important File Power is. File Power is how much value there is in your customer file. In other

Shopify Dispatch Issue #357 - Shopify layoffs, DTC marketing

Wednesday, July 27, 2022

Shopify Dispatch Issue #357 - July 27th, 2022 Changes to Shopify's team The big news from Shopify this week is a 10% layoff across the company. DTC Marketing: Top Channels, Trends, and Best

Shopify Dispatch Issue #356 - Sell on YouTube, Mining analytic data

Wednesday, July 20, 2022

Shopify Dispatch Issue #356 - July 20th, 2022 Sell with YouTube Shopping Shopify's released an update for their Google channel so you can now sell and promote on YouTube. It's available to all

Shopify Dispatch Issue #355 - Recession strategies, SMS shipping changes

Thursday, July 14, 2022

Shopify Dispatch Issue #355 - July 13th, 2022 Retailing in a Recession (+ 8 Tips to Stay Competitive) Lauren Mathews writes about how to handle a recession. They also include ideas on staying

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