🚀💡 860k TikTok Followers and a $100k day - IdeaEconomy💡 🚀

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Wednesday, August 24, 2022

"If you’re efficient, you’re doing it the wrong way. The right way is the hard way. The show was successful because I micromanaged it—every word, every line, every take, every edit, every casting. That’s my way of life."

– Jerry Seinfeld

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860k TikTok followers and making $100,000 In ONE Day

860k TikTok followers and a $100,000 Day

Initially hesitant to create TikTok videos, Kat Norton has grown a community of 860k on TikTok and 636k on Instagram in 2 years through viral Excel videos with music and dance.

Big Idea: No topic is too boring if you bring energy and creativity to it.

youtube.com

$20k+ Per Month Food Blog

Carrie Forest talks about how she leveraged SEO and outsourced workers to get her food blog to 600k monthly visitors and $20k per month in revenue.

Big Ideas:
► Niche websites can be a very lucrative opportunity for creators.
► Hiring outsourced workers can accelerate your growth. It's hard to do it all yourself.
► SEO can be a powerful driver of traffic. Carrie has had good success with Google Web Stories.

nichepursuits.com

How I Built a Consulting Business From a Google Doc and an Email List

Dan Oshinsky shares how Inbox Collective became a successful consulting and public speaking business built off his "Not a Newsletter" newsletter.

If you aren't subscribed, Not a Newsletter is a long Google Doc of links for newsletter creators. It's not a great reading experience, but it seems to be working for him.

Big Idea: Focusing on B2B content can lead to more lucrative consulting and speaking opportunities.

inboxcollective.com

Great Business Model for Media Companies

Tim Stoddart and Ethan Brooks break down why Psychology Today has a great business model.

Big Ideas:
► Psychology Today's business model is lead generation for psychologists. (There are opportunities to do this for many other industries.)
► They are leveraging programmatic SEO to rank for hundreds of keywords.

Business Idea: Tim Stoddart also talks about why he thinks local content with a business directory is a great business opportunity.

copybloggerpod.com

4 Examples of Side Project Led Growth

Ayush Chaturvedi shares how 4 different companies used side projects to fuel their growth.

Big Idea: Small side projects can be a great way to promote your business. Instead of advertising, what can you build to attract your target audience?

indiehackers.com

Behind-the-scenes of The Steal Club Newsletter

Alex Llull shares the details behind his popular newsletter. He shares subscriber numbers, advertising revenues, how he gets subscribers, and more.

mailerlite.com

Your Community Isn't About You

Mark Masters of You Are The Media about the importance of enabling members of his community to take the lead on events.

Big Ideas:
► "Giving up control and handing the torch to others, means the entire effort becomes stronger."
► In-person events are a powerful way to build a local community. Those connections are much stronger than online relationships.

youarethemedia.co.uk

How I Built a Mildly Successful Six-Figure Business in 17 Years

Matt Giovanisci has an interactive timeline of his journey as an entrepreneur and how he built a six-figure business from scratch.

Matt Giovanisci's main business is the $250k per year SwimUniversity niche site, but he has other projects including BrewCabin and MoneyLab.

Big Ideas:
► There are good business opportunities with niche websites.
► Skills like writing, SEO, video creation, and WordPress development are transferrable to many many businesses and niches.
► Building in public, like Matt does, is a great way to build your audience.
► Timeline content like this is very interesting. I'm sure there will be more of it moving forward.

Related Link: Matt Giovanisci was recently interviewed on $100MBA

via @counterweightcreative

moneylab.co

Non-Coercive Marketing: A Primer

A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.

Big Idea: Instead of high-pressure sales tactics, how about marketing to others the way we want to be marketed to?

ungated.media

Featured Newsletter: 10+1 Things

Rishikesh Sreehari publishes the 10+1 Things newsletter. Every week he shares 11 interesting links on all topics imaginable. It's a great way to add a little serendipity to your content diet and learn cool new things.

substack.com

Master Essential Creator Skills

Here is a selection of the best links I've found this week to level up your creator skills.

20 creative banner designs - thegoldsuite via @joshspector

4 Proven Ways to Drive Traffic to Your Website - ahrefs

How to get 1000 Instagram followers per week - neilpatel

6 Tips for Building Online Courses That Keep Students Engaged - thetilt

If you enjoy the newsletter, please let me know! I'd love to hear from you.

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