This is your weekly tip for marketing yourself without social media.

Hi,

Johanna here with your weekly tip on how you can promote your work without socials.

Make Friends With SEO

What's your relationship like with SEO? Do you use it in your business? Does it sound like the most intimidating, mysterious thing ever?

I get that SEO can sound meh. Especially, because a lot of the language around it is really jargon-ey. What a turn off.

SEO is awesome, though. When done right, it can bring a lot of people to your site who are already interested in what you do - or the problem you're solving for them. All that with way less hustle than churning out content for the gram.

When you're a local business, it's especially helpful to look at your SEO. People google things like "plumber Berlin" when they need one. You want to make sure you're showing up in the results. That's why SEO is your friend.

If you're a total newb to SEO, here are two great tutorials:

​SEO Crash Course with Brian Dean of Semrush​

It's free and explains the very basics of SEO in a course that's to the point and easy to understand. Click the link in the headline to get there.

​God Save the SERP's Free Keyword Research Course​

This course helps you get clear on how to look for keywords - especially when you're on a budget in your business. Kerry, the instructor is awesome. So awesome, that she's also teaching SEO in our Marketing Heroes course. Here's her site.

Happy Marketing and have a great week,
Johanna 📣

Founder
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