[Crew Review] Top Amazon seller ceases operations





Fair accompli


One of the biggest Amazon sellers is cutting jobs and ceasing operations after it failed to go public. This is not unlike what happened to top Amazon aggregator Thrasio a few months back.

What’s their common denominator?

Peloton, Now on Amazon

Peloton reached its revenue peak during the lockdowns when people were looking for ways to get healthier and avoid dying from boredom. But as gyms reopen, the exercise equipment company has been struggling with sales.

It went through a series of layoffs and tried various ways to increase revenue. Its latest move is setting up shop on Amazon.



As early as May this year, CEO Barry McCarthy remarked that Peloton is going to sell its gear to third-party retailers in the near future. Chief Commercial Officer Kevin Cornils said that the company wants to “meet consumers where they are,” which is why it chose to partner with Amazon.

This shows that despite Amazon’s e-commerce slowdown, brands still trust that it can facilitate growth with its huge customer base.

Under the Amazon deal, the company offers free delivery and assembly. This partnership is Peloton’s first with another retailer, but it will welcome more partnerships in the future.

 

Humans, Not Search Engines

Google just rolled out one of its biggest updates yet—and it’s one that content writers can’t ignore.

If you run an e-commerce business, you know how important SEO is. Whether you’re writing an Amazon product description or a blog article for your content site, you’ll find more success if you appear on the first page.

That’s why it’s important to write blog articles that contain valuable information and are search engine optimized. However, with Google’s latest Helpful Content Update, writers will be forced to concentrate on the former.



The update, which rolled out earlier this week, will target content that seems to be primarily written for search engines instead of actually being useful for people who search for the topic. Think of articles packed with keywords to the brim they sound almost robotic.

The algorithm update is designed to help Google users find high-quality content by ranking them higher. These changes will be applied sitewide and will impact tech and shopping-related topics the most.

Your e-commerce and content sites will either be benefited or hurt by the Helpful Content update. EcomCrew has been an advocate of writing for a human audience instead of search engines, so this major update has blessed most of our sites. We talked about our content-first strategy in one of our most recent Secret Sauce classes even before the update was rolled out.

The Shorter, the Better

Here’s a list of things that are better when shorter: commutes, awkward conversations, and—according to Wall Street analysts—videos.

TikTok exploded during the pandemic, when people were looking for creative outlets. But even as things went back to normal, it seems like short-form videos are here to stay. You can see its influence on other social media platforms:

  • Youtube Shorts
  • Instagram Reels
  • Snapchat Spotlight
  • Netflix Fast Laughs

This content type has become so popular that Wall Street analysts are comparing it to crack cocaine. However, these short addictive videos have marketers worried.



One of the reasons why is their limited options for monetization. Sponsored videos can easily be skipped over, especially when they clearly show that it’s a paid ad (a requirement based on FTC guidelines). Short-form videos also limit marketers’ abilities to add direct-response ads.

So how do you make sure your audience pays attention to your product? This is where influencer marketing comes in. It has never been more important to reach out to content creators, so you better get those email and DM templates ready.

Etc.

Why the poor review? Sellers still can’t see how this customer contacting feature is helpful when it’s just a viral TikTok video away from being a disaster.

Instagram is copying something. Aside from the TikTok-inspired Reels, Instagram is also finding inspiration from the social media app BeReal to encourage users to be more candid.

Black-owned. It’s now easier for shoppers who want to support Black-owned businesses because of Amazon’s new badge

 

 

Key phrases

Older messages

[Roundup] Is Jungle Scout really for you?

Tuesday, August 23, 2022

Hey Reader, Jungle Scout is one of the most popular Amazon seller tools available. However, with a lot of all-in-one tools out there, is it the right choice for your business? What can Jungle Scout

[Crew Review] Amazon raises FBA fees ahead of the holidays

Thursday, August 18, 2022

Queries Amazon announced a “holiday peak fulfillment fee” for the upcoming holiday shopping season. This will directly affect third-party marketplace sellers across the months of October 2022 to

[Roundup] Gorgias vs. Help Scout: Which help desk is better?

Tuesday, August 16, 2022

Hey Reader, In light of recent price increases, I thought it would be important to reevaluate if our help desk subscription is still worth it. With that said, I take two of the biggest SaaS tools side

[New Class] Should you sell on WordPress?

Monday, August 15, 2022

Hey Reader, WordPress is for blogs, while Shopify is for e-commerce. That's usually the case, but will they be as effective if the roles were switched? Most online business owners, including Amazon

[Crew Review] Amazon is out on a shopping spree

Friday, August 12, 2022

Add to cart After having its biggest Prime Day ever, Amazon is set to go out on a spending spree. The e-commerce giant will buy Roomba maker iRobot for $1.7 billion and health clinic chain One Medical

The Startup Month #5

Tuesday, December 6, 2022

Gambling regtech's investment moment, Investor focus – Drive by DraftKings, Inside the raise – Dabble, November's fundraisings +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Top 3 Brand Management Tips

Tuesday, December 6, 2022

Answering a reader's question on brand. Boutique Consulting Club Boutique Consulting Club "Adding Value" Daily Blog Top 3 Brand Management Tips By Danilo Kreimer – 06 Dec 2022 – View

Tesco Tinder

Tuesday, December 6, 2022

Happy Tuesday. To kick-off this Season of Giving, a new service launched by UK supermarket Tesco is bringing suppliers together in a waste-tackling lovefest. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🔗Vodafone hangs up on boss

Tuesday, December 6, 2022

.... and Workers to get flexible rights from day 1 View this email in your browser 6th December 2022 Bite-sized business news from the UK and beyond Good morning The Oxford English Dictionary announced

A 21% cross-industry share (B2B study)

Tuesday, December 6, 2022

All the shopping - or lack thereof - has been done. I didn't buy much this year and you probably didn't either. BUT there's one last chance to get 20% OFF our exclusive lifetime deals over

Kotak Wants A Slice Of The Forbidden Pie

Tuesday, December 6, 2022

Also in today's edition: Italy PM favours cash; Shoppers Stop pulls a 180; China's Arabian dreams; Examining the four-day workweek ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Podcast app setup

Monday, December 5, 2022

Open this on your phone and click the button below: Add to podcast app

Dec. 5 - VF Corp. CEO exits | Is Amazon done disrupting retail?

Monday, December 5, 2022

VF Corp. CEO departs unexpectedly; LVMH, Glossier latest to sign charter to end racial bias in retail; Dick's Sporting Goods hires EVP of stores; Amazon Go opens third suburban store in Southern

This SEO Strategy = 1M Visitors/Month + 2x App Revenue Growth

Monday, December 5, 2022

How he doubles the revenue of his language app using SEO as the primary marketing strategy, a special coupon code on content services, and more... Today's email is sponsored by: ​ Want to hear how

Dec. 5 - Keurig Dr Pepper battles controversy | Hotels lean on first-party data for revenue gains

Monday, December 5, 2022

Hotel brands boost revenue after harnessing first-party data, report finds; Disney Advertising enhances clean room capabilities with VideoAmp partnership; An industry in motion: the greatest forces