📂 Create collectable trading cards of industry leaders

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Today's newsletter is proudly supported by 42/Agency 🙌

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When you're in scale-up mode and you have KPIs to hit... the pressure is on to deliver demos and signups. And it's a lot to handle: multi-channel strategy, remarketing, landing pages, email sequences, revenue ops, conversion rate optimization.

42/Agency, founded by my friend Kamil Rextin, has worked with companies like Sprout Social, Klue, Qwilr, Uptick, Onfleet, and many more to help them with all things demand generation. They're always my top agency recommendation for specializing in SaaS demand gen. Go read some spicy takes on freemium, "inbound marketing", and category creation and then schedule a free consultation.

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PC @Patticus Drop #001 @profitwell We should collect subscription execs like we collect pokemon and sports cards. Nuff side. So we made it happen. Limited run. Here are some of my favorite teams and link at the end for you to collect your own pack. Gotta catch em all 👇 pic.twitter.com/ASO5ecCEKM December 15th 2020 4 Retweets 79 Likes

Who said B2B marketing had to be boring?

Not gonna lie, I was massively impressed by ProfitWell when they introduced a project to create collectable trading cards of executives at large subscription businesses.

It's silly, lighthearted, and perfect as a stunt to bring some life to a historically stuffy space.

As an added bonus, this also (strategically) came at a time when Pokemon Go hit the zeitgeist.

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

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3. ​The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
4. ​42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
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