Product Habits - The best product-led growth examples

Internal Company Memos

Internal company memos lend a ton of insight into how people think inside an organization. The problem is they are hard to find. These memos are usually only made public if they are old, part of a lawsuit, or part of a hack. Here is a thought-provoking list of publicly accessible memos from Steve Jobs, Howard Schultz, Bill Gates, Mark Zuckerberg, and more. 

The Questions VCs Ask Founders

The difference between an okay VC and an exceptional one is the quality of their questions. The most experienced investors have formulated and tweaked their questions based on thousands of pitches. This post features more than 35 questions top-tier investors ask during pitch meetings—and why. One of the big takeaways: The best pitch meetings aren't rapid-fire interviews; they're collaborative discussions. 

Five Startup Pivots That Grew to $43 Billion

You're probably familiar with the five companies in this article, but you may not know how they pivoted early on. For instance, Lyft was originally a college carpooling website, Discord used to be a mobile gaming platform, and GOAT was an online concept for booking group dinners at restaurants. Here's how they pivoted to create billions of dollars in value. 

How To Build a Great Product With User Research

If you've got an idea for a product but aren't sure who your target customer is, this is a helpful step-by-step guide for using customer research to figure it out. It walks you through choosing an initial target customer, where to find them, what to ask them, and how to understand them. Don't launch a startup until you go through this process. 

A Guide for Launching Successful MVPs Quickly

Most founders delay launches to get their products as perfect and "ready" as possible. As uncomfortable as it is to launch quickly, I believe in the power of moving faster than comfortable for the first few months. Put something into users' hands as soon as you can, and you'll have a better sense of the best ways to tweak your product as you go. 

Using Cold Emails To Generate $4 Million in Pipeline

In 2017, a two-person startup marketing team with a limited budget found a way to generate more than $4 million in their sales pipeline via cold emailing. They sent out almost 20,000 cold emails weekly and set up 24 demo calls with qualified leads. Here's a detailed look at how they did it.

The Ultimate Guide to Content Marketing in 2022

Whether you're just starting to devise a strategy or refreshing a current one, this guide will help you develop new ideas for attracting, engaging, and delighting potential customers. It explains various types of content marketing, along with specific examples for each. Which ones do you want to invest your time and energy into? 

Taking Over a $630-Billion Industry

The cloud computing market is expected to hit a $1.5-trillion valuation by 2030. While huge companies like AWS and Google Cloud make up the lion's share of that sum, there are plenty of smaller companies in the mix. Here's a look at the cloud computing ecosystem and how it may transform in the near future.