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01 September, 2022

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Guide to Bulletproof Email Buttons

Every email has a purpose. Whether it’s to inform subscribers of an account update or the latest offers—every campaign has a primary goal. In most cases, the goal is to get subscribers to do something.

How do you make it clear to subscribers what they have to do?

Enter: call-to-action (CTA) buttons. They’re designed to get subscribers to take action. But if it’s a broken or inaccessible button, not only do you miss out on an opportunity but also negatively impact your subscriber’s experience.

Learn how to create bulletproof buttons that work in email. Every time.

Get the code for this button

Kimberly Huang
Content Marketing Specialist

A magnifying glass looking at email previews

Pop quiz:
How many potential renderings can a single email have?

10,000+
250,000+
300,000+

Scroll to the bottom for the answer.

When I first started in email, keeping my file size under 102kb for Gmail was the bane of my existence. Here’s our guide to file size and load times to help you understand its impacts on email.
Learn everything you need to know about list-unsubscribe—aka, a native unsubscribe option (different from an unsubscribe link).
I admit: Email acronyms like GDPR, CASL, and CCPA once made my head spin. We break down email marketing privacy basics in 3 easy-to-digest lessons.
Get GIF-y with it A bit of movement in your emails can go a long way. Learn how to create them and understand GIF best practices in our guide.

Things I’ve been consuming

ICYMI: Dunning saves the email day in this webcomic from Postmark. Who knew defeating email churn could be so fun?
Counting down the days to INBOUND! Stop by our virtual booth next week (September 6th-9th).
Eddie Shleyner shared 9 mini-lessons on creativity. My favorite? Being creative ≠ being original.
Kristin Bond shares 5 things that can help everyone (both email marketers and their colleagues) work a little better together.
Our friends at HubSpot crunched the numbers from 1,600+ marketers. The result? The latest data trends in content, video, and email marketing.

A+

@designerhumor on twitter: Give that designer a raise. package of nuts with a squirrel wrapper and the nuts popping out for the squirrels cheeks

Hey, hi, hello! Kim here.

A little about me I’m a digital marketer turned email marketer, which led me to what I do now: content, social, and other awesome projects (like this!) at Litmus.

The answer is c. A single email can have over 300,000 potential renderings . Share this fact with your fellow email geeks!

Create beautiful bulletproof buttons, understand email file size and load times, plus more

Guide to Bulletproof Email Buttons

Things I’ve been consuming

A+

Hey, hi, hello! Kim here.

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