Sept. 2 - Four Seasons adds a luxurious touch | P&G backs Trade Desk’s Unified ID

 
 

Daily Dive

Sept.​ 2,​ 2022 | Today’s news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Marketing Dive will not publish on Monday in recognition of Labor Day. We'll be back in your inbox with our regular coverage on Tuesday, Sept. 6.

In the meantime, pause to reflect on how this year's marketing has shaped up so far with seven campaigns that transcended the turmoil of H1 2022. And as we head into fall, learn more about how back-to-school is testing marketers as shoppers place a laser focus on savings.

If you can believe it, the holiday season is also quickly approaching. To help you prepare, journalists from Marketing Dive, Retail Dive, Supply Chain Dive and Payments Dive are joining forces for a virtual panel Oct. 6. From 2-4:30 p.m. ET. Learn about what to expect during the crucial holiday period in a series of insightful conversations.

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As always, thanks for reading.

Jess Deyo
Editor, Marketing Dive
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Sept. 1 - Coca-Cola kicks off World Cup campaign | Nissan features college athlete in program first

Thursday, September 1, 2022

Nissan's long-running Heisman program features college athlete for first time; Boston Beer buoys Twisted Tea investment as hard seltzer demand shrinks; Back-to-school consumers are holding out for

Aug. 31 - Netflix poaches top Snap execs for ad biz | Heinz drops ketchup-stained thread

Wednesday, August 31, 2022

Heinz drops ketchup-stained vintage collection to celebrate sustainability; McDonalds plays off Sprite virality with hip-hop anthem; Pernod Ricard taps Tombras to spur US growth for Chivas Regal View

Aug. 30 - Bud Light helps NFL fans pay for beer | Hyundai, Netflix partner for retro movie

Tuesday, August 30, 2022

Hyundai targets millennials, Gen Z with retro Netflix tie-up; Keystone Light strengthens media presence, rural ties to battle rivals; Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp

Aug. 29 - State Farm jams out in metaverse | Little Caesars kicks off NFL TV spot

Monday, August 29, 2022

Little Caesars deepens new NFL deal with TV spot, promotion; TikTok mini-game pilot alludes to resurgence in social gaming; Campaign Trail: NerdWallet solves financial problems for feet draggers and

Weekender: Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

Saturday, August 27, 2022

Signup | Forward Marketing Dive Weekender Aug.​ 27,​ 2022 | A roundup of this week's most read stories Semrush BROUGHT TO YOU BY — Semrush Marketers Like You Crush it with Semrush Execute your

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