Mailbrew Marketing Weekly - Marketing Weekly #177

Get Inside Your Client’s Head by Asking One Simple Question • Why Big Brands Are Dumping Old-School Ads For Creators and User-Generated Content • Prepare Your Blog for Another Big Change Coming From Google: The SGE • 5 ‘Tricks’ I Use to Optimize Sales Copywriting for SEO • Product Managers: Why ‘If You Build It, They Will Come’ Is a Misguided Fallacy • 11 Blogging Tips For Beginners To Succeed In 2024 • Brighton SEO Live Blog • You Are Your Moat • How to Develop Your Brand’s Tone of Voice (Examples + Template) • How to Increase Organic Leads (+ Why Increasing Traffic Isn’t the Same Thing)
28
Sunday April, 2024

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

11 Blogging Tips For Beginners To Succeed In 2024
Megan MahoneyApr 25

Blogging is still one of the best opportunities to make money online as you can build an engaged audience and...

The post 11 Blogging Tips For Beginners To Succeed In 2024 appeared first on Copyblogger.

Brighton SEO Live Blog
Joshua HardwickApr 25
Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!). So I decided to do something useful and
Read more ›
You Are Your Moat
Amanda NatividadApr 23
I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you for the engagement boost. Do these comments make social media a better place? Not really. But neither do the human-written, “Nice post, totally agree,” comments. (Though …
How to Develop Your Brand’s Tone of Voice (Examples + Template)
Jon NastorApr 23

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express …

How to Increase Organic Leads (+ Why Increasing Traffic Isn’t the Same Thing)
Katelyn UrichApr 22
In this post, we share how to increase organic leads and back up our method with real data and examples.

Newsletters

Bein’ Green 🐸
Shannon SankeyApr 25

Sesame Street, Coca-Cola, Earth Day, and more.

The post Bein’ Green 🐸 appeared first on Carney.


Podcasts

How to Be an Entrepreneur in 2024
ducttapemarketing.comJohn JantschApr 25
In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of …
007: Best Advice for New Creators
podcasters.spotify.comHeyCreatorApr 23

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) give out their best advice for new creators. Tim lays out the …

Getting the Most Out of Meta with Facebook Queen Mari Smith!
John Wall and Christopher PennApr 26

In this Marketing Over Coffee: Learn about Strategies for Facebook, Meta, Instagram and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships …


How do you generate an accurate lead list? - GDPR issues

We used to email thousands of people a day, but got into issues; firstly, our domain got blocked by all major Email providers. Our entire organisation couldn’t send emails to anyone. Even worse fear, I know of several start-up who went bankrupt by facing massive fines due to not complying with GDPR; they were using automation tools to send mass emails to hundreds or sometimes thousands of people a day.  I have experience with Apollo, Zoominfo, and Cognisim, yet the vast majority of the contacts I get are not suitable for me. It's essential for me to be very precise and only reach out to the target ICP.  I do not want to spam people again. I want to do proper “sales” and “marketing” this time. But working on smaller subset of people but paying more attention to them. Rather than just casting a wide net and playing “a number’s game”. I would much rather have a tool that can get me 100 highly targeted leads than having to remove names from lists containing thousands of people, which is what I get having tried all the tools available right now.

My kid has a future career

My kid has a future career

Marketing will continue to get scrutinized

Several years ago I was a growth manager at a fairly large company. This company did about 80% inbound (thanks mostly to SEO). Yeah, we got our fair share of claps and applause. But whenever there was a down month in leads, SEO/growth was always on the hot seat. It was never sales not being able to close. It was never implementation taking months. It was never product promising half-baked features. It was always a marketing issue, and a lot of our team got burnt out from it, and eventually left, myself included. "You can lead a horse to water, but you can't make it drink." For some reason, marketing has always been the scapegoat teams point their fingers at when things go wrong. We're the first to get laid off, the last to receive our praise. And even though I don't work full-time in-house anymore, I only see this problem getting worse as more and more channels get introduced and marketing teams (and budgets) get significantly smaller. Have you experienced something like I have?



Marketing Jobs on the Swipe Files Job Board →


Twitter


Thanks for reading!

Have a great week. 🤓


⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Older messages

Marketing Weekly #176

Sunday, April 21, 2024

How To Get And Use Testimonials For Your Products • 5 SEO Mistakes That Will Get Your Website Penalized by Google and How to Fix Them • Why I 'Hired' Google's Gemini as My SEO Assistant • 7

Marketing Weekly #175

Sunday, April 14, 2024

How Any SaaS Company Can Get More Leads & Turn Them Into Customers • How Marketers Can Maximize Their Productivity with Time-Blocking • Successful Marketing Strategies May Have Made Stan Culture

Marketing Weekly #174

Sunday, April 7, 2024

3 Email Deliverability Lessons I Learned From Political Campaigns • I Got 3.5 Million Page Views on My Blog Without Relying on Google • Perfect Your Brand Storytelling With This Proven 4-Step Formula •

Marketing Weekly #173

Sunday, March 31, 2024

How I Find Keywords & Content Ideas by Running Google Ads • How to Craft a Professional Profile to Guide Your Marketing Career Search • How to Do Focus Groups On a Budget — For Startups and Small

Marketing Weekly #172

Sunday, March 24, 2024

How Often You Should Post to Grow and Monetize Your Website • Four Daily Actions to Fill Your Freelance Pipeline Like a Pro • How I Used Discount Testing To Increase Revenue By 6X • Google Wants to Get

You Might Also Like

🔮 $320B investments by Meta, Amazon, & Google!

Friday, February 14, 2025

🧠 AI is exploding already! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

✍🏼 Why founders are using Playbookz

Friday, February 14, 2025

Busy founders are using Playbookz build ultra profitable personal brands ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Is AI going to help or hurt your SEO?

Friday, February 14, 2025

Everyone is talking about how AI is changing SEO, but what you should be asking is how you can change your SEO game with AI. Join me and my team on Tuesday, February 18, for a live webinar where we

Our marketing playbook revealed

Friday, February 14, 2025

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Cribbage Day, Reader... Don't get skunked! In today's

Connect one-on-one with programmatic marketing leaders

Friday, February 14, 2025

Enhanced networking at Digiday events ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Outsmart Your SaaS Competitors with These SEO Strategies 🚀

Friday, February 14, 2025

SEO Tip #76 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Temu and Shein's Dominance Is Over [Roundup]

Friday, February 14, 2025

Hey Reader, Is the removal of the de minimis threshold a win for e-commerce sellers? With Chinese marketplaces like Shein and Temu taking advantage of this threshold, does the removal mean consumers

"Agencies are dying."

Friday, February 14, 2025

What this means for your agency and how to navigate the shift ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ 

Is GEO replacing SEO?

Friday, February 14, 2025

Generative Engine Optimization (GEO) is here, and Search Engine Optimization (SEO) is under threat. But what is GEO? What does it involve? And what is in store for businesses that rely on SEO to drive

🌁#87: Why DeepResearch Should Be Your New Hire

Friday, February 14, 2025

– this new agent from OpenAI is mind blowing and – I can't believe I say that – worth $200/month ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌