Mailbrew Marketing Weekly - Marketing Weekly #177
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Blogs
Blogging is still one of the best opportunities to make money online as you can build an engaged audience and...
The post 11 Blogging Tips For Beginners To Succeed In 2024 appeared first on Copyblogger.
Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express …
Newsletters
Sesame Street, Coca-Cola, Earth Day, and more.
The post Bein’ Green 🐸 appeared first on Carney.
Podcasts
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) give out their best advice for new creators. Tim lays out the …
In this Marketing Over Coffee: Learn about Strategies for Facebook, Meta, Instagram and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships …
We used to email thousands of people a day, but got into issues; firstly, our domain got blocked by all major Email providers. Our entire organisation couldn’t send emails to anyone. Even worse fear, I know of several start-up who went bankrupt by facing massive fines due to not complying with GDPR; they were using automation tools to send mass emails to hundreds or sometimes thousands of people a day. I have experience with Apollo, Zoominfo, and Cognisim, yet the vast majority of the contacts I get are not suitable for me. It's essential for me to be very precise and only reach out to the target ICP. I do not want to spam people again. I want to do proper “sales” and “marketing” this time. But working on smaller subset of people but paying more attention to them. Rather than just casting a wide net and playing “a number’s game”. I would much rather have a tool that can get me 100 highly targeted leads than having to remove names from lists containing thousands of people, which is what I get having tried all the tools available right now.
Several years ago I was a growth manager at a fairly large company. This company did about 80% inbound (thanks mostly to SEO). Yeah, we got our fair share of claps and applause. But whenever there was a down month in leads, SEO/growth was always on the hot seat. It was never sales not being able to close. It was never implementation taking months. It was never product promising half-baked features. It was always a marketing issue, and a lot of our team got burnt out from it, and eventually left, myself included. "You can lead a horse to water, but you can't make it drink." For some reason, marketing has always been the scapegoat teams point their fingers at when things go wrong. We're the first to get laid off, the last to receive our praise. And even though I don't work full-time in-house anymore, I only see this problem getting worse as more and more channels get introduced and marketing teams (and budgets) get significantly smaller. Have you experienced something like I have?
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