📂 Native scales to $100M acquisition off of Facebook ads

Today's newsletter is proudly supported by Ahrefs 🙌

Ever since going through Blogging For Business, I've been a massive fan. In fact, they're one of the companies I feature in Marketing Like A Media Company with their top-notch blog, YouTube channel, media personalities, and more.

You know I'm a massive fan of SEO. It's the only source of free, recurring traffic for SaaS companies. And Ahrefs is the essential tool to build and scale SEO for your company. Even if you're completely new to SEO, you can start by creating a free Ahrefs Webmaster Tools account and get a full website audit that'll tell you how to improve as well as which keywords to rank for. Check out their latest keyword data update. 🤯


Moiz Ali scaled his DTC business Native to a $100M sale just 2 years after starting it.

How?

Facebook Ads.

Facebook itself called Moiz one of the best advertisers on the platform.

The key?

And so what we did is we asked our consumers or our customers to take video reviews of them using Native deodorant or talking about Native deodorant at home. And so we have hundreds of these reviews. People would take these videos with their iPhone, they’re very authentic. They talk about how Native changed their lives or the lives of one of their loved ones. And we’d use these reviews as marketing collateral on Facebook ads. We’d use them on our website to test whether watching one of these reviews would make you more likely to purchase Native.
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Moiz Ali
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@moizali
November 27th 2021
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Here's a free course from Ezra Firestone on Facebook Ads: https://www.shopify.com/learn/course/facebook-ads-for-beginners-retention-and-loyalty

There's a lot us B2B marketers can learn from DTC folks.

—Corey

p.s. do you want to be able to compare your marketing metrics with other SaaS companies? Fill out the State of SaaS Marketing Survey →

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  3. The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
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