Product Habits - Find the fast-moving water

 Hiten's Pick 

Find the Fast-Moving Water

This article compares technology and markets to a river—some parts run faster, some slower, and others are eddies that send you backward. The "currents" include market segments, language, distribution channels, and cultural beliefs. Your goal as a founder is to find fast-moving water. Everything feels like it lights up at once when you're in it. Investors are excited, customers are quick to sign on, the team clicks into place, and the press is interested. Here are some thoughts on how you can find fast-moving water now

 Business 

The 9 Best Tools for Your Early-Stage Startup

Most early-stage founders focus on the tech stack they need to build a product, not the business itself. Don't forget about the latter—it will save small teams plenty of future headaches by removing time-consuming admin tasks and empowering your team to focus on what they are best at. Here are nine tools you should consider adding to your tech stack.

Software's Third Revolution

For many of us, our perception is that AI is about creating artificial human personalities. But it's becoming more apparent that AI is more about creating intelligent tools capable of performing more complex tasks than we thought imaginable. So far, we've experienced two major software revolutions: the shift from command-line interfaces to graphical user interfaces and the change from single-player computing to globally networked computing. The third revolution is coming, and this is what it will look like

 Product 

Interfaces and Bundle Boundaries

What are the most critical design decisions that ultimately attract and retain customers? General Folders founder Pardis Noorzad identified four: configurability, functional variety, application universality, and audience universality. Check out her explanation of each one, along with examples and best practices

How To Conduct a Product Health Check

If you're a product leader, understanding the overall health of your product is an integral part of your ability to make strategic decisions. Some of the most important product aspects you need to dig into include: user data, conversion rates for critical journeys, monetization strategy, and strategic health. I enjoyed this guide on how to measure the health of each one

 Marketing & Sales 

Growing From 0 to 76k Pageviews

Collaborative learning platform 360Learning grew its blog from zero to 76,000 pageviews almost exclusively through organic search by running SEO experiments. If you want to develop a growth strategy that helps you get off the expensive treadmill of paid acquisition, you must find unique ways to activate organic search. These three experiments are worth a try

Running a One-Person Content Program

In the very early stages of a company, you usually have a one-person marketing team at best. The best early marketers know how to operate like a Swiss army knife, doing a little bit of everything to help a company grow. Learn how to activate multiple content channels and test them yourself before you start to hire contractor and employee specialists.  

 Growth 
How To Measure Cohort Retention

We all know measuring retention is important, but it's not as straightforward as it initially seems. Olga Berezovsky, who has spent over a decade as an analyst, shares the methods, tools, and strategies she's developed for calculating and reporting on cohort retention. This step-by-step guide will help you set up the right cohorts and make better decisions to reduce churn.  

The Secret To Going Viral

The main growth driver at most unicorn companies is referral-based viral loops. If you can figure out how to get them working in your business, future growth will be more effortless. This is a helpful breakdown of how viral referral loops work, how you can build them into your business, and what you need to do to sustain them over time. 

 Management 
Your View of Management is Upside Down

Management roles are perceived as a reward for strong lower-level work. But being a manager requires an entirely different set of skills. Managerial compensation is viewed by many as a reward from those "above" for being good at telling people what to do. In reality, it's about providing practical, bundled services to the people you're managing so they can be more effective in their roles. This is a must-read for all managers.

How To Be a Senior Leader

What do companies look for in senior leaders? This article runs through some of the most critical dimensions you need to have as a VP at a startup or a director (or above) at a 500+ person company. Some significant factors are building a great team, creating a repeatable strategic process, measuring performance, and communicating effectively. Here's the full list of criteria.

 Insight of the Week 
Making Better Decisions

We make dozens of decisions at work every day. And yet, few of us actively analyze our past choices and apply lessons to make smarter decisions in the future. Your success will be the sum of the decisions you make throughout your career. Use this decision journal framework to make the best ones possible



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