The Micro Monthly: Bootstrapping a Startup to $5M in 2 Years, Anti-Personas & Seed Funding

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Welcome to the first monthly edition of The Micro. We respect your decision to de-clutter your inbox and move to the monthly. If you ever want to get back on the weekly version - just hit reply and let us know!

Most SaaS founders know about buyer personas.

However, as Guillaume Moubeche, the founder and CEO of Lemlist, points out, anti-personas can often be just as helpful, if not more so.

Anti-personas are the people or companies that you don't want to work with.

That's because you're clearly defining who you serve and even more clearly who you don't serve.

If you want to hear more insights from Guillaume, he’ll be speaking at MicroConf Europe in Malta this November.

This month, we're covering topics including:

Bootstrapping a startup from 0 to $5M ARR in 2 years
Top 10 SaaS Trends
And a $2M business with no employees

📺 Featured on the MicroConf Youtube Channel

In this talk from MicroConf Europe 2021, Sabba Keynejad walks through his journey of building Veed from $0 to $5M ARR in 2 years. While the growth was quick, Sabba says that this was a "overnight success, ten years in the making". He and his team tried a handful of other startup ideas along the way and Sabba talks about the mistakes and lessons learned that eventually led them to Veed.

👉 Watch here

Additional Popular MicroConf Videos To Check Out

Customer acquisition funnels for SaaS startups work differently than other businesses. This video breaks down everything you need to know about acquiring customers for your SaaS product.
Starting a SaaS business? There are 5 key components to launching your SaaS startup and getting your first customers in the door.
Want to get funding for your business? Here are the 14 critical things investors are looking for in your pitch deck.

Seed funding for startups can be a little confusing, so this video covers everything you need to know about raising capital for your startup in 10 minutes. Learn about seed round funding and how to set your SaaS business up for success.

🎟 Upcoming MicroConf Events

Here is where you can meet and connect with fellow community members. A full list of upcoming events is available here.

September 15, 2022: MicroConf Local: Seattle ft. Rand Fishkin, Co-Founder of SparkToro
October 18th, 2022: MicroConf Local: Atlanta ft. Ben Chestnut, Founder of MailChimp
15 - 17 November 2022: MicroConf Europe 2022 - Malta
November 30, 2022: MicroConf Local: Austin ft. Jason Cohen, Founder of WP Engine
April 16 - 17, 2023: MicroConf US 2023 | Denver

If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.

🚀 6 SaaS Resources To Check Out From Around The Web

Looking for funding, support, and mentorship? TinySeed’s fall 2022 accelerators application open on September 12th.
$2.7 million a year with no employees? This podcast episode on how Pieter Levels built and structured his businesses is worth a listen.
Cold email can be an effective tactic to land some of your early customers. However, you could be sabotaging your efforts without even realizing it. Here is how to frame your cold emails so they get opened.
From marketing attribution woes to accelerating SaaS exits, here are 10 SaaS trends we’re seeing in 2022.
With 1.6 million organic visits and $144M ARR business, Zapier is one of the best case studies on how to grow using SEO and content marketing. Here are 6 things that stand out about their SEO strategy.
Summer vacation is over. Get back in to the swing of the season by participating in our MicroConf Mastermind Matching Program. By completing our short application, we'll be able to connect you with founders that have similar goals, experience, and challenges that you're facing. Apply here.

🔥 A Sneak Peek into MicroConf Connect

Every week, 3500+ founders are chatting in our free Slack community. Here is a glimpse of what we're chatting about in the #starter channel:

When researching a niche, how do you evaluate established players? How do you assess the difficulty of the niche and potential rewards?

👉 Check out MicroConf Connect

⭐️ This week's newsletter is sponsored by TinySeed

With nearly 100 companies funded to date, TinySeed is helping B2B SaaS founders take their business to new heights through their proprietary playbook, small group masterminds, a brilliant list of mentors, and funding starting at $150K for bootstrappers with product market fit and the drive to build amazing things.

Applications for TinySeed Fall 2022 batches open on September 12th. Head over to tinyseed.com and sign up for the mailing list to get notified when applications go live!

Want to reach thousands of Bootstrapped SaaS founders? Drop us a note at sponsors@microconf.com.

Catch you next month!