Swipe Files - 📂 How to double your Twitter followers

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🤔 Why grow your following?

Get clear about this for yourself, but here’s my thinking. Follower count is mostly vanity, but there are many downstream effects:

• Domain authority
• Inbound referrals, requests, and new opportunities
• Newsletter subscribers, leads, and customers
• Making friends!
• ✨ Serendipity ✨

📚 Basics

Have a good bio. People should understand right away why they should follow you and what to expect if they do. Basic info about who you are and why they should follow you.

• Use a high-res profile picture.
• Use your full name instead of a pseudonym or abbreviated version.
• Link to your personal/business site or newsletter.
• Pin a popular tweet to your profile that gives people a taste of the content you create. This acts as social proof and a first impression of why someone should follow you.

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Choose a specific topic and stick to it. People need to know what to expect. Having a clear niche will make it an easier decision to follow you. Random tweets about things outside of what you originally promised will break the trust you’ve built and cause follower churn. 90% of your content should be related to your main niche and 10% can deviate from it.

🤝 Engage

Look for “influencers” in your niche: anyone who already has the attention of the people you also want to create content for. Follow them and start interacting with them. Ask questions, leave thoughtful comments, respond to other comments.

💡 Use a tool like SparkToro to find these accounts.

💡 Activate the notifications for every tweet of these influencers so you can jump in the comments. Use CrowdFox to ramp up engagement.

Friends

Like, comment, and retweet accounts with smaller or similar size following as you (but only retweet if the tweet fits in your content strategy for your niche). Amplify them and they’ll amplify you. Send a nice DM to introduce yourself and ask if there’s anything you can do to help. Likes are free, so give them away like there’s no tomorrow. Make sure all your comments are valuable.

💡 Make a List and review it every day so you make sure to engage with friends.

💡 Use TweetDeck to stay on top of what's happening. (Example)

Followers

When people comment on your tweets or quote retweet you, RESPOND. Thank them, start a dialogue, like their tweets, give them a follow. You want to publicly encourage people to engage with you and show that it’s appreciated.

✍️ Create

Cadence

Commit to tweeting at least 1x/day during the workweek. 5 high-quality tweets/threads per week are better than 25 low-quality tweets per week. Still, you need to tweet often to experiment and see what hits.

💡 Use a tool like Habitify or Streaks to build momentum.

💡 All it takes is one viral tweet/thread to double your followers. Go for efficiency rather than frequency.

Threads

Threads are the best way to gain exposure to new audiences and get discovered since they’re highly sharable.

• First Tweet = Headline
• Body = Context/Story
• CTA = CTA to follow/click

Each tweet in a thread should be a self-contained thought. Make it punchy, concise, and easy to read.

💡 Use a thread builder like Typefully to plan and schedule ahead of time.

💡 Study the Readwise Twitter Leaderboard. 💡 Use Hemingway to improve your writing.

Ideas for content

• Quotes from books
• Studies/anecdotes from books
• Curate lists of people, resources, tools, or examples
• Summarize articles
• Share clips of YouTube videos or podcast interviews
• Step-by-step guides
• Personal stories and experiences
• Ask a question
• Ask for a recommendation
• Ask for feedback
• Tweet about something in the news (related to your niche)
• Tweet about something controversial going on in your niche
• ​Build in public​
• ​Learn in public​
• Memes, gifs, and jokes​
• ​Visual explanations​
• Share long-form writing in an image​
• What do people often ask you about?
• Explain basic concepts in your niche
• Teardowns
• Analysis
• Google keyword research
• What do you know about that most other people don’t know about?
• Go back to old tweets that performed well, reword/improve, then post again

💡 Use Tweet Ideas, What to Tweet, or Copy.ai to brainstorm.

💡 Make text more visually appealing with Typeshare.

💡 Use Keywords Everywhere or Ubersuggest to see what topics people are searching for.

🧠 Meta tweets

Chris Hladczuk @chrishlad I've been apprenticing under @ShaanVP for a month. I've learned a ton. If you want to learn how to go viral and Shaan's best tip for writing. Keep reading👇 March 26th 2021 62 Retweets 548 Likes

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Blake Emal @heyblake I grew from 700 to 15K followers in 9 months. Here are 12 reasons why I think that happened (and how you can do it faster): April 26th 2021 112 Retweets 901 Likes

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Blake Emal @heyblake Format matters much more than you think. Here are 21 tweet formats to help you zoggle when others zag: April 27th 2021 168 Retweets 1,065 Likes

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Alex Garcia 🔍 @alexgarcia_atx I’ve doubled @TheHustle's Twitter account in the past few months while picking up our engagement off the floor. But, it took some time to gain momentum. Once you nail it, the growth is consistent. Consistent growth = possible viral moments. Here's exactly how I did it 🧵 March 30th 2021 37 Retweets 450 Likes

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Janel @JanelSGM Grow Your Twitter Audience You don’t want to tweet your great content into a void. You want to build meaningful relationships & an audience! Sharing actionable tips on how to grow Thread 👇 pic.twitter.com/a8t8PaHjby August 28th 2020 29 Retweets 312 Likes

🛠 Resources

​The Holloway Guide to Using Twitter​

​Tweet MBA​

​Hypefury free course​

​How I Use Twitter by Arvid Kahl​

​How to leverage twitter threads (the hustle)​

—Corey

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