📂 What e-commerce/DTC companies do better than anyone else in marketing

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Corey Haines 💡 @coreyhainesco What e-commerce/DTC companies do better than anyone else in marketing: • Facebook ads • Brand • Upsells & cross-sells • Checkout • Packaging • Organic social Learn a thing or two from them ↓ July 12th 2021 46 Retweets 283 Likes

The TLDR:

1. FACEBOOK ADS

It's one of the best channels for e-commerce because it's relatively cheap, it has great targeting, and there's a big emphasis on imagery.

If you want to quickly scale up sales, Facebook ads are the go-to.

And marketers have been mastering it for years.

2. BRAND

Let me show you a bunch of DTC brands.

Each one has:

• Distinct branding
• Recognizable products
• Remarkable product imagery

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3. UPSELLS & CROSS-SELLS

No one does it better than DTC merchants.

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4. CHECKOUT

Check out (😉) this beaut from the team over at Supply.

They've got an option to add a mystery product! 🤯

Genius.

5. PACKAGING

I shared this fantastic example from Magicmind a while back:

Or Dollar Shave Club:

6. ORGANIC SOCIAL

Can anyone top the snark of Wendy's?

Wendy’s @Wendys my vision board twitter.com/imthomas420/st… . @imthomas420 @Wendys what would you call this pic.twitter.com/CBrqfcOWqG February 20th 2020 24,080 Retweets 202,149 Likes

Merriam-Webster actually has a pretty fun Twitter account!

Merriam-Webster @MerriamWebster Some words that got a lot of attention this week: platylepadid catmint fewtrils fidibus and even a few that didn't come from the Spelling Bee merriam-webster.com/words-at-play/… July 9th 2021 30 Retweets 127 Likes

So there you have it.

What e-commerce/DTC brands do better than anyone else in marketing:

• Facebook ads
• Brand
• Upsells & cross-sells
• Checkout
• Packaging
• Organic social

—Corey

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