Swipe Files - 📂 Levels of positioning strength 💪

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Positioning is one of the major keys to making SaaS marketing campaigns successful.

Prospective customers need to be able to quickly and clearly understand what it is you do, who you're for, and how you're different.

The catch is that there are levels of positioning strength.

For example:

💪💪💪 Only your product can X

💪💪 Your product does XYZ better/differently

💪 Your product is easier to use or more aesthetically pleasing

Many SaaS companies make the mistake of leading with "ease of use" and their slick UI, and while those matter, they aren't the most compelling positioning they could likely be highlighting.

Strong positioning = strong conversion rates and retention.

Weak positioning = weak conversion rates and retention.

Put your best foot forward and lead with your strongest positioning.

—Corey

p.s. do you want to be able to compare your marketing metrics with other SaaS companies? Fill out the State of SaaS Marketing Survey →​

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