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No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am are NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading.

This post will cover one SAAS area and talk about multiple niches in this space. This post also explains how to do tech implementation, do market analysis, how the current players are doing, and ends with a cost analysis to understand the overall cost for 100 users.

This is Part-1 of building Micro SaaS products around white-label.

White-label is one the biggest and often neglected ways of generating revenues. A white-label software is a generic software without any branding that a company can rebrand with its own logo and sell as its own service. Let’s see some of the companies making revenue with ‘white-label’ features.

Simvoly: White Label Website Builder With No Limitations. Build websites and funnels for your customers under your own white label website builder.

Tapfiliate: White Label Affiliate Software. Tapfiliate is cloud-based affiliate tracking software. It enables you to create, track and optimize your own affiliate marketing programs. The estimated revenue is $1.2M/year.

Riddle: White-labelled quiz creator. Create quizzes and collect leads. Add more value to your customers with a white-label quiz creator.

GreenLotus: White Label Keyword Research Tools For Agencies! Get intelligent keyword suggestions, see keyword effectiveness metrics to help you find terms that convert, and use these keywords to optimize your client's site for higher rankings.

Duda: White Label Website Builder. Put your brand front and center with your clients and customers using Duda's extensive white-label capabilities. The estimated revenue is $10M/year.

SERanking: White Label SEO platform for everyone. Get your very own branded professional SEO service based on SE Ranking without a hint of being related or affiliated. The estimated revenue is $8M/year.

SEOptimer: White Label SEO Audit Tool Win more customers with Beautiful Custom Branded PDF Reports.

OffSprout: The Most Powerful White Label Website Builder. With Offsprout’s White Label Website Builder for WordPress, you spend less time building websites and more time building your business. The estimated revenue is $7.5M/year.

BuildFire: The Most Powerful Mobile App Reseller Platform. Build mobile apps for your clients using the exact platform BuildFire used to build over 10,000+ mobile apps. No limitations. The estimated revenue is $5M/year.

JungleWorks: Create a White Label Marketplace Software for your On-Demand Business A White Label Marketplace Software to launch & manage a customized marketplace with a wide range of tools. The estimated revenue is $95M/year.

SEOReseller: White Label SEO Services for agencies. Powering digital marketing agency with the right SEO services.

WishLoop: A white-label platform for Lead Generation. Create high-converting marketing campaigns in minutes, without coding. Re-sell Wishloop under your own brand with a white label partner program.

AgencyPlatform: The White label software + Services to rank clients on the first page of Google. Sell SEO, PPC & Social Media Services under your brand using White-label. The estimated revenue is $7M/year.

Shoutem: White Label App Builder for Business. Mobile app builder for iPhone & Android – App maker without coding. The estimated revenue is $5M/year.

Scribly: White label content services for agencies & freelancers. Hassle-free white-label content and copywriting services. Supports every step of the way to sell content services affordably and at scale.

Ecwid: White Label E-commerce. With Ecwid’s white-label option, you can give your clients all of the benefits with none of the headaches or maintenance. The estimated revenue is $17M/year and received $40M in funding.

EnrolChat: White label chatbot for your customers. Sell chatbots in your brand with unlimited configurations.

GetPlate: Whitelabel CMS. You can use Plate as a white-label CMS for your company. Within the white-label environment, you manage all your customers and their websites from a clear dashboard. The estimated revenue is $6M/year.

UbiSend: Your very own chatbot platform under your brand. All the chatbots and automation you need, in one platform.

WhiteLabelCRM: Start Selling Your Own CRM & Marketing Automation System. White Label the CRM with your branding, your content, and your pricing.

Trainerize: White-label app for fitness business. Mobile apps, powered by Trainerize
and personalized for your fitness business. The current estimated revenue is $14M/year.

NudgeCoach: Create your own white label coaching app to power your online programs. Nudge Coach is a no-code SaaS platform that makes it easy to customize a coaching app for your clients. Received $2M in funding.

Circle: Community software that you can get as white-label and build your own community. Recently raised $24M in funding.

Note that any revenue figures mentioned are not just for the ‘white-label’ customers. The revenue is for the entire product suite.

• 🔒 👉 [In Pro] See who is making $400K in revenue per year with white-label website builder

• 🔒 👉 [In Pro] See who is making $40K per month with white-label content services

• 🔒 👉 [In Pro] See who is at $325K per year in revenue with white-label chatbot platform

• 🔒 👉 [In Pro] See who is making $20K per month with white-label SEO

• 🔒 👉 [In Pro] See who is making $35K per month with white-label quizzes

Negative Nancy says - “It is risky as white-label products could go down anytime when the original company shuts down”

Me - That’s correct but the benefits are several folds higher than the minor risk. White-label gets you up and running in a few days, sometimes in a few hours. You can literally start adding value to your subscribers/customers by bringing in white-label products/services and thus generate additional revenue immediately.

Negative Nancy says - “I don’t have bandwidth or knowledge to handle the required tech setup with white-label products/software?”

Me - Most white-label products are plug-and-play and don’t need a lot of effort to set up. On top of that, the white-label software creators will help you set up everything so that you can start selling or getting value right from day one to your users.

Deep-dive

What is white-labeling?

White labeling describes the process by which a company removes its branding from a product or service and adds the branding of another entity.

It allows the purchasing company to get into the industry without having the capacity to make the product in the first place. It also saves them a lot of time and resources that they’d otherwise send making the product.

Another advantage of purchasing a white-label product is that the purchasing company can expand their current offerings by incorporating these products into their existing offerings, giving their customers more options. When companies purchase white-label items, they can expand their range of products and offer a more comprehensive experience to their customers.

Why do companies create white-label products?

• White-label products help with scaling the satisfaction for your users. Let’s say you have 1000 users paying $50/m and you are seeing a lot of churns. The quickest and easiest way would be to add value to your users by adding something more to what you are currently offering to your subscribers/users. The fastest way to add ‘that additional value’ is by introducing a new feature, new product, new service that’s built on White-label.

• While you can certainly build your solutions, trying white-label products will help you go up and running much faster with no requirement for a complex setup.

• Most white-label products are plug and play mode and are easier to try.

• The white-label option is just another form of B2B. You are converting your B2C SaaS or service into a B2B by adding a new offering under the ‘white-label’ option.

The white-label option is often neglected by most founders/builders while it is actually a high-value revenue-generating option if executed well. White-label market primarily runs on the premise of - ”People who have audience can get the required tech/service in the form of white-label and can add value to their audience super-quick without a lot of hassles”

Let’s see some of the profitable niches in this space.

Some niches

• Mobile App Maker: Mobile app development is an expensive and time-consuming endeavor. Mobile App Maker makes it easy to create your own apps, at a fraction of the cost, and in a fraction of the time. In fact businesses of all sizes and types are spending more on mobile app development than ever before and they’re doing it for solid reasons. Create a Mobile-App maker with a white-label option that can be used by companies to brand it as their product and that can be used by their end customers. For example, BuildFire in this space is doing well with an estimated revenue is $5M/year. The same is the case with Shoutem with an estimated revenue is $5M/year. See more data around the related keywords and volume.

• White-Label Website Builder: With the growing number of people creating websites, everyone wants a quick and easy way to launch our businesses online. But building and designing a site from scratch takes a lot of time. That is where the concept of website builders comes in. Have you ever wondered why there are so many website builders in the market? Every month, there are 165K searches for the keyword ‘website builder’.

For example, Duda with an estimated revenue is $10M/year offers a white-label website builder option for agencies that need to quickly set up a website builder for their customers without involving a lot of tech. Create a website builder primarily catered for agencies that can use the software as a white-label website builder. Note that agencies usually spend thousands of dollars to create websites for their customers. If you could make agencies’ life easier and at the same time offer a white-label option, it would be an easy choice for agencies.

• White-label SEO services: SEO is here to stay. With the number of websites is exponentially growing every day, it’s much tougher to get visibility and an audience for websites. SEO is one of the best channels for organic growth. Create a White-label SEO service. Note that we are not talking about SEO tools as such. Here we are talking about launching the SEO service where you help customers improve their SEO traffic. While you take care of the SEO services behind the scenes, agencies and your white-label customers should be able to charge their end customers and take your help without their customers knowing about your presence. There are 42000 searches every month for the keyword ‘SEO services.

• White-label Social Media Automation tool: Having to manage multiple social media accounts can become overwhelming sometimes. That’s where social media automation tools step in. Social media automation tools not only help you automate your tasks but also offer numerous other benefits. These tools will allow you to save time and focus on more important things. Automating social media activities requires setting the right strategies and processes that are often difficult to manage. Social media automation tools have been developed by various companies to help social media managers with their daily tasks. There are many Micro SaaS solutions around social media automation but companies and agencies need something around their brand for their end customers. Create a White-label Social Media Automation tool where agencies and customers with audiences can buy this and use it for their end customers. GoHighLevel around a similar concept with a white-label option has an estimated revenue of $19M/year.

• 🔒 👉  [Get access to 800+ additional ideas and more additional ideas in this niche and across all niches from Pro version with data points, revenue information].

Technical chops

Learn technical pointers on how to build products around this niche.

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Marketing chops

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