⚡ Social Proof: Tori Dunlap on Evolving a Personal Brand Beyond the Person

Hey folks👋🏾 

We’ve got an interesting line-up on the blog for you this week! For the newest instalment of Social Proof, I interviewed amazing female founder Tori Dunlap. We talk about what it’s been like seeing her personal brand blossom into a multimillion-dollar business and how social has helped her grow.

Also on the blog, we have an article from Lily Amberg about how she turned $500 into a million-dollar online shop in just a few years. And finally, we shine a spotlight on Twitter as Umber writes about how you can take advantage of two interesting features: Threads and Super Follows.

Hope you have a lovely start to the week, and we’ll see you next Monday!

Warmly, 

Tami & the Buffer team

👇 On the blog this week

⚡ Social Proof: Tori Dunlap on Evolving a Personal Brand Beyond the Person

In this interview, I talk to Tori Dunlap, founder and CEO of HerFirst100k, about turning a personal brand into a business, the power of social media to accelerate brand growth, and the exciting future of personal branding.

💸 How I Turned a $500 Investment Into a $1 Million Online Shop in 18 Months

Looking to start a business on a budget? Learn from Lily Amberg, who turned $500 into a million-dollar online shop in just a few years. Here’s how she did it.

🦸🏽 How Twitter Super Followers Works and How These Creators Leverage the Feature

In this article, Umber dives into how Twitter Super Followers offers content creators and small businesses an opportunity to earn money while forging a deeper connection with their biggest supporters.

🧵 How to Write a Great Twitter Thread

Anyone can create an awesome thread that is engaging, informative, and easy to read. Umber discusses some best practices for threads along with some examples to inspire you.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

📹 “My mom says we can…”

This trend is pretty cute and simple to put together! The format is you put text over your video saying, “My mom says we can [simplified version of what your business does] if it’s ok with your mom.” The video can be really simple too – it can just be you standing and looking at the camera.

Check out this example from @brigalloway_, who offers training to become a Pinterest virtual assistant.

Thanks for reading! 💟

Which was your favorite piece this week? What do you want to read from us next? Give us a shout out on Twitter, we’d love to hear from you.

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