🧵 Social Proof: Jack Appleby on Loving Your Craft

Hello hello👋🏾 

We've got a lot of great content for you today. This week, we have a great new installment of Social Proof, featuring Jack Appleby, who works at Morning Brew as a Creator writing Future Social, a newsletter about social media strategy. Jack’s built a significant following through in-depth social media analysis. He talks to us about loving your craft, career-proofing yourself, and dealing with negativity on social media.

Next up, Build Week is here! We’ve dedicated the week of August 22nd to this brand new internal initiative that will see the whole team putting aside our regular work to come together in small groups and work on ideas that can benefit customers or us as a company, ideally with something of value shipped or in place by the end. Buffer's CEO, Joel, shares an in-depth look at what Build Week is all about on the blog.

In other content, last week, on August 17th, the world celebrated National Nonprofit Day — time to recognize and honor nonprofits' crucial contributions to their communities. We at Buffer always emphasize the importance of giving back through donations or time through volunteering. On the blog, Umber put together a great list of nonprofits you can start supporting today!

Finally, Erika Ferszt shares how, after experiencing burnout-related vision loss, she’s become an expert in recognizing the early signs of burnout. And I have a massive guide to community management up in the Library.

Hope you have a lovely start to the week, and we’ll see you next Monday!

Warmly, 

Tami & the Buffer team

P.S.: Build Week means we won't be publishing content on the blog next week. Instead, we'll be sharing a special edition of the newsletter with a retrospective on everything we worked on during the week! So keep an eye out in your inbox 😊.

👇 On the blog this week

🧵 Social Proof: Jack Appleby on Loving Your Craft

In this Social Proof interview, we talk with Jack Appleby about loving your craft, career-proofing yourself, and dealing with negativity on social media.

🚧 Build Week at Buffer: What It Is and How We’re Approaching It

Build Week is a week at Buffer where we’ll form teams, work with people we don’t normally work with, and work together on an idea we feel called towards. In this article, Buffer's CEO Joel breaks down the idea behind Build Week, what it means and how we're approaching it.

🤝 5 Organizations To Support This National Nonprofit Day

Nonprofits are often the backbone of society, providing critical services to communities in need. In this article, Umber shares five organizations you can donate to today.

⚠️ Burnout Sent Me to the Hospital— Here are the Early Signs I Look Out for Now

After experiencing burnout-related vision loss, Erika Ferszt became an expert in the body’s response to stress. Now, as a business owner, she watches out for these early warning signs so she can turn her burnout around before it becomes debilitating.

💬 The Ultimate Guide to Community Management

Companies create communities — or implement community management techniques across the organization — to build genuine relationships between their clients, supporters, and audiences. This guide will walk you through the steps and best practices for creating and managing a community that connects with your audience.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

👌Easy videos for when you’re not sure what to post

Sometimes it can be overwhelming to come up with new ideas to post on TikTok or Reels - and that’s ok! You don’t always have to be jumping on the latest trends in order to be creating good content.

Try out this simple trick: Take a popular sound (like this one on TikTok or this one on Reels), put a quick clip of you working at your computer (or doing anything related to your job!), and then add in some text with a tip, trick, advice, or hot take on something related to your niche. Easy!

Thanks for reading! 💟

Which was your favorite piece this week? What do you want to read from us next? Give us a shout out on Twitter, we’d love to hear from you.

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