👨🏼‍🎨 Social Proof: Shaan Puri on Curating First Impressions

Hey folks👋🏾 

Post-Build Week, we’ve got some great content on the blog for you. We’re four installments into Social Proof, I’m excited to share this edition featuring Shaan Puri, an entrepreneur, investor, and creator. He also publishes two newsletters, shares to an audience of over 300,000 people on Twitter, and hosts My First Million, a popular podcast. Our interview has a ton of gems on personal branding, and I learned a lot — I hope you will too!

We also have two great articles from teammates (both named Mike!) on the blog. Mike Eckstein breaks down all the features you get out of Buffer, and Mike San Romàn shares how Buffer’s Engineering team approaches the “builder mindset.”

And finally, we have an article from Liz Eddy detailing some of the human-first bereavement policies she’s implemented in her small business.

Hope you have a lovely start to the week, and we’ll see you next Monday!

Warmly, 

Tami & the Buffer team

👇 On the blog this week

👨🏼‍🎨 Social Proof: Shaan Puri on Curating First Impressions

For this edition of Social Proof, we’ve landed a powerhouse interviewee in Shaan Puri, a multi-hyphenate entrepreneur, investor, and creator. Discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try.

🛠️ Buffer in 2022: 51 Features To Help You Grow Your Audience

In this article, Mike Eckstein provides a complete guide to Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and get a sneak peek at upcoming features.

🫂 How My Own Grief Helped Me Better Support My Employees Through the Hard Stuff

When Liz Eddy lost her grandmother and was in charge of her end-of-life care, it not only inspired her to start a company but also influenced how she supports her employees through grief. Here are some of the human-first bereavement policies she’s implemented in her small business.

⛑️ How We’ve Changed Our Engineering Mindset to Become Builders Again

In this article, Mike San Romàn details why and how the Engineering team is prioritizing the builder mindset.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

📹“That effortless look”

This video is super quick and gives you a chance to not only show off your amazing products, but also the hard work you put into your business!

Use the first half of the audio (“it’s just like that effortless look, you know”) to show your product and then use the second half (“but it’s really a lot of effort”) to show a super quick clip of the behind-the-scenes of what it takes to get that final product.

Here’s an awesome example from Hearth Craft Brooms.

Thanks for reading! 💟

Which was your favorite piece this week? What do you want to read from us next? Give us a shout out on Twitter, we’d love to hear from you.

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