📂 Justin Kelsey’s top video-marketing tip

Today's newsletter is proudly supported by Ahrefs 🙌

Ever since going through Blogging For Business, I've been a massive fan. In fact, they're one of the companies I feature in Marketing Like A Media Company with their top-notch blog, YouTube channel, media personalities, and more.

You know I'm a massive fan of SEO. It's the only source of free, recurring traffic for SaaS companies. And Ahrefs is the essential tool to build and scale SEO for your company. Even if you're completely new to SEO, you can start by creating a free Ahrefs Webmaster Tools account and get a full website audit that'll tell you how to improve as well as which keywords to rank for. Check out their latest keyword data update. 🤯


According to video marketing pro Justin Kelsey of VAXA Digital, the key to video marketing is creating "scroll-stopping" first frames.

What makes a video a scroll-stopper?

Here are some of the common ingredients:

  • Quick imagery changes
  • Flashes of color, effect, or text
  • Large, easy to read text
  • Large faces and dramatic facial expressions
  • Product in use

—Corey

p.s. do you want to be able to compare your marketing metrics with other SaaS companies? Fill out the State of SaaS Marketing Survey →

Thanks again to our featured sponsors:

  1. Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
  2. Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
  3. The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
  4. 42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
  5. Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

0 of 5
You're just 5 referrals away from unlocking 50% Off
Next Reward
50% Off
Share with 5 friends and become a Swipe Files member for just $150 (normally $299) or get 50% off your next year if you're already a member.
Unlocked Rewards
50% Off
Free Year
Free for Life

Key phrases

Older messages

📂 Levels of positioning strength 💪

Friday, September 16, 2022

​ ​ ​ Today's newsletter is proudly supported by Supermetrics 🙌 ​ What if I told you there was a way to get back days of work every month? Robust reporting requires an insane amount of integrations

📂 An update on SwipeWell (the easiest way to create a swipe file)

Thursday, September 15, 2022

We're now in public beta 🎉 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

📂 Your SaaS metrics are lying to you

Tuesday, September 13, 2022

​ ​ ​ Today's newsletter is proudly supported by 42/Agency 🙌 ​ ​ When you're in scale-up mode and you have KPIs to hit... the pressure is on to deliver demos and signups. And it's a lot to

📂 How to double your Twitter followers

Saturday, September 10, 2022

​ ​ ​ ​ Today's newsletter is proudly supported by The Juice 🙌 ​ You're gonna love this... The Juice is essentially Spotify for marketing & sales content. If you're anything like me and

📂 NEW: The SaaS Marketing Summit by Swipe Files

Wednesday, September 7, 2022

October 12th — save the date! 🗓 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

10words: Top picks from this week

Friday, April 19, 2024

Today's projects: Spheria • Narration Box • OnTheFly • AnyCheese • Dumbbe • HASTY • lockrScan • IdeaAize • Mailmo • ProSolvio • GigHunterBot • WeekToDo 10words Discover new apps and startups in 10

[Replay] Building a million dollar beauty brand

Friday, April 19, 2024

Free summit replay extended Hey - great news! We've extended the summit replay for 24 more hours. Watch it here free >> And, I want to highlight one of the inspiring founders, Alicia Scott.

Put it on paper

Friday, April 19, 2024

​ In case you missed it, here is the full recording of the 668 person workshop I co-hosted yesterday "how to build products of the future". It's completely free to watch here. Put it on

7 prompts for your B2B company’s next LinkedIn post

Friday, April 19, 2024

Plus, tips, news & Buffer updates for your social media journey ‌ ‌ ‌ Image Hey folks 👋🏾 It's been an interesting week in social, with the launch of TikTok Notes (their take on a photo + text

Challenges of Offering an API — The Bootstrapped Founder 313

Friday, April 19, 2024

When you sell access to an API, what should you keep in mind? How would you protect your data but still make it easy to use? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

12 hours to go! 🐣

Friday, April 19, 2024

Catch the super early bird rates before they expire! View this email in your browser. 1200 x 380 (Desktop & Tablet) (8) Hey there, There are just 12 hours to go before Summit Summit ticket prices

Why I Switched My Blog to Ghost (and Why You Might Love It Too)

Friday, April 19, 2024

Tired of slow, clunky blogging platforms? I was too! Find out how Ghost changed my blogging life (and my company!), and why it might be the upgrade you need. Salehin Khan Salehin Khan Why I Switched My

Latvia's startup financing gets creative

Friday, April 19, 2024

We visit Riga to explore Latvia's tech scene, layoffs at Stability AI and why climate tech's latest phase will be built on debt. View in browser Notion flagship logo final Good morning there,

How Meta is paving the way for synthetic social networks

Friday, April 19, 2024

Five ways of thinking about Llama 3, its latest large language model Platformer Platformer How Meta is paving the way for synthetic social networks By Casey Newton • 18 Apr 2024 View in browser View in

SaaSHub Weekly - Apr 18

Thursday, April 18, 2024

SaaSHub Weekly - Apr 18 Featured and useful products Ant Design logo Ant Design An enterprise-class UI design language and React implementation with a set of high-quality React components, one of best