🛠️ We Took a Week Off to Build Features That Weren’t on Our Roadmap

Hey folks👋🏾 

As promised — and we know you’ve been curious — our Build Week round-up is here! Phill Agnew, a Senior Product Marketing Manager at Buffer, put a lot of work into the blog post detailing each project we worked on, as well as a sneak peek at some projects in progress. We would love to hear your thoughts on all the new things that came out of Build Week over on Twitter.

Also on the blog, we’re all about making the most of your content. Umber details everything you need to know about adopting content repurposing for your social media, and I walk through some advice for content batching. And we have Jini Chatterjee talking about why mission-driven founders should start a business instead of a non-profit.

Hope you have a lovely start to the week, and we’ll see you next Monday!

Warmly, 

Tami & the Buffer team

👇 On the blog this week

🛠️ We Took a Week Off to Build Features That Weren’t on Our Roadmap

A few weeks back, everyone at Buffer spent one week working on something completely different. During that week, our 82 teammates split into 16 teams to build 10 new features and launch 5 new pages.

♻️ How These Small Businesses Repurpose Content

Repurposing content will allow you to maximize the reach and engagement of your posts. In this article, Umber details everything you need to know about adopting this strategy for your social media.

💡 Why I Think More Mission-Driven Founders Should Start Businesses Instead of Nonprofits

When Jini Chatterjee set out to improve diversity and representation in the outdoor adventure space, the most obvious path seemed to be starting a nonprofit. Instead, she started a business. Here’s why and why she thinks more mission-driven founders should do the same.

🍪 Ask Buffer: How Can You Batch Content for Social Media?

Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

📹 “I can’t imagine a more beautiful thing”

Time to show off your product/business! Use this sound to show everyone the amazing work you do. It’s a super simple video to produce — just use one to two clips showing your product and then use the caption to give more context.

Check out this example from Scanpan! They use simple clips showcasing their pans and then use the caption to give more details on their cookware.

Thanks for reading! 💟

Which was your favorite piece this week? What do you want to read from us next? Give us a shout out on Twitter, we’d love to hear from you.

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