💡 6 Ideas to Make the Most of Your Instagram Bio

Hey there 👋🏽 

I’m back! Tami’s been holding down the fort and sending the newsletter for the past month, but I’m excited to reconnect with you all. 😁 For any new subscribers — or for those who may need a refresher — my name is Umber and I’m the other content writer at Buffer.

Speaking of introducing myself, Tami wrote a great piece on the blog all about the importance of a good Instagram bio. Oftentimes, your Instagram bio is the first impression your customers will get of your business, and writing compelling and engaging copy is a great way to invite them into your brand.

Also on the blog, I interviewed two sisters who’ve managed to turn their passion for their hometown into a successful small business, and Hailley has a super interesting piece about her seven-week sabbatical and how it positively impacted our entire team. We also have a guest post by entrepreneur Allison Esposito Medina on why she chose not to raise venture capital for her small business, Tech Ladies.

Hope you have a lovely start to the week, and we’ll see you next Monday!

P.S.: Our Senior Product Marketing Manager, Phil Agnew, will be answering marketing questions on our Twitter account today 😀 Stop by if you have the chance!

Warmly, 

Umber & the Buffer team

👇🏽On the blog this week

💡6 Ideas to Make the Most of Your Instagram Bio

 Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your values to your audience. In this article, Tami shares some helpful ideas for making the most of your Instagram bio and examples from some of our favorites.

🐋 How These Sisters Turned Their Passion for the Alaskan Wilderness into a Fulfilling Small Business

I spoke to sisters Anna and Kelly about their small business Arctic Haven Studio, which was inspired by their hometown nestled within the Alaskan wilderness. They duo share the story behind their unique paper-cut art, while also breaking down the practical approach they took when setting up their small business.

🌴 I Took 7 Weeks Off Work After Hiring 3 New Teammates, Here’s Why It Worked Out

After hiring three new teammates — myself included — my manager and Buffer’s Head of Content, Hailley, took an extended period off of work on sabbatical. This time ended up being really positive for our entire team, here's why and how Hailley set everyone up for support while she was out. 

 💸 All the Founders Around Me Were Raising Money—Here's Why I Didn't

When starting a company in the tech industry, many companies raise venture capital. But Allison Esposito Medina, founder and CEO of Tech Ladies, decided to bootstrap and generate income from the start. She believes her business is better for it, and she encourages other founders to do the same. 

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

📹 “Before vs. After ”

This trend is incredibly easy and quick to put together - a simple “before and after”. You’ll just need two clips: one showing the “before” version of your product and then another clip that shows how it looks after you’ve done your magic.

Check out this example from @project33design! We love that the “before” section of their video also gives you a glimpse into their working process.

Thanks for reading! 💟

Which was your favorite piece this week? What do you want to read from us next? Give us a shout out on Twitter, we’d love to hear from you.

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