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📘Get it today -- Modern Product Management ebook
GET YOUR FREE COPY
Product is integral to many organizations, and yet our recent survey with more than 600 responses conducted with our friends at airfocus, reveals that a majority of Product Managers think that their organization is output-focused instead of outcome-focused and that the company board doesn’t understand and value product management practice.

"Our hope is that the report not only helps clarify what an outcome-based approach to product management can look like, but that it also provides you with the tools you need to make this approach a reality within your organization, from the front lines all the way up to the executive suite."
- Mike Belsito, Co-founder at Product Collective

"There is still much work to do until more product teams can be truly “outcome-focused”. We hope this research could offer teams some provoking statistics and helpful guidance to improve board communication around product."
- Malte Scholz, Co-founder, CEO & CPO of airfocus

What's covered?
  • Organizations have not quite adapted to the outcome-focused movement
  • Focusing on features will restrict an organization’s success
  • Many company boards don’t value product management and give it enough resources
This report is brought to you by airfocus and Product Collective.
GET YOUR FREE COPY




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