Shopify Dispatch Issue #367 - Acquisition vs loyalty

Shopify Dispatch

Issue #367 - October 5th, 2022

Acquisition vs loyalty

Kevin Hillstrom wrote a set of articles on acquisition-vs-loyalty that fit well together.

First, you need to figure out what mode your business is in. Based on your customer rebuy rates, you might be focused on the wrong things.

Second, are your products wanted, needed, and giving customers an emotional benefit? Your answers will tell you if you should lean more towards acquisition or loyalty programs.

Measure your customer loyalty

If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.

My articles this week

Customer loyalty goes both ways

Stop losing potential repeat customers after their first purchase

Wrapping up the 3rd quarter of a meh year

Time to wrap up the final holiday preparations

Eric Davis


View in browser

Key phrases

Older messages

Shopify Dispatch Issue #366 - Free Google Shopping listings, Shopify POS Go

Wednesday, September 28, 2022

Shopify Dispatch Issue #366 - September 28th, 2022 Google's update that impacts Rich Results & Merchant Center Ilana Davis writes about the Google update that now allows you to use structured

Shopify Dispatch Issue #365 - Shopify international, What do the metrics say

Wednesday, September 21, 2022

Shopify Dispatch Issue #365 - September 21st, 2022 Commerce without borders Shopify has released an update to their Markets featured called Markets Pro as well as releasing a new translation app. These

Shopify Dispatch Issue #364 - Customer retention marketing, Peak acquisition time

Thursday, September 15, 2022

Shopify Dispatch Issue #364 - September 14th, 2022 Ecommerce Customer Retention Marketing: How to Use Emails, Loyalty Programs & Communities to Improve Retention Elise Dopson writes how to measure

Shopify Dispatch Issue #363 - First-party customer data, Chat with Shop App customers

Wednesday, September 7, 2022

Shopify Dispatch Issue #363 - September 7th, 2022 Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now Holly Stanley writes about collecting and using first-party data to

Shopify Dispatch Issue #362 - Shopify accessibility, Repeat customers

Wednesday, August 31, 2022

Shopify Dispatch Issue #362 - August 31, 2022 Do accessibility apps really work on Shopify As easy as Shopify apps are to install, most of them take effort to get results. Especially apps that have to

34% more leads (A/B test)

Thursday, December 8, 2022

Do you consume quality content en masse like me? I bet you also feel there's only a lil' bit of it out there and it's getting harder and harder to find? Problem solved — Here's my new

Periods aren’t cramping Dabur’s style

Thursday, December 8, 2022

Also in today's edition: JioMart's edge; Microsoft joins the superapp bandwagon; Apple diversifies its chip network, again; Brand HBO may be on thin ice ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

40M Monthly Pageviews With Google Discover: Here's the Site...

Wednesday, December 7, 2022

How this newbie blogger grew his site to 40 million pageviews within 5 years, an exclusive discount on content services, and more... Today's email is sponsored by: ​ Do you want to know what it

[50% Off EcomCrew Premium] Last chance today

Wednesday, December 7, 2022

Hey Reader, We reopened enrollment for EcomCrew Premium for 48 hours last Monday, and guess what—those 48 hours end at midnight. This is the last relaunch of the year (for real this time), so don't

Dec. 7 - More layoffs at GameStop | How Bed Bath & Beyond got here

Wednesday, December 7, 2022

GameStop lays off employees — again; Stitch Fix shifts to profit focus as sales, client base shrink; Sephora selects 7 beauty brands for accelerator program; Dollar General takes $40M hit from delays

[Public Webinar] Turn your audience into promoters

Wednesday, December 7, 2022

Hey Reader, It's time for the final public webinar of the year, and we've saved the best for last! This December 14 at 10 AM (PST), we're talking about scaling your brand by encouraging

Dec. 7 - Heineken finds success with attention-based metrics | GE’S NYT takeover

Wednesday, December 7, 2022

GE is sole sponsor of NY Times print edition for a day; Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop View online | Signup | Forward Marketing Dive Daily Dive Dec.​ 7,​ 2022 | Today's

[Webinar] Glossier’s 2023 Social Strategy on TikTok, Community & More

Wednesday, December 7, 2022

Face the future with expert insights from this brand with 3 million followers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

PitchBook's latest private market guide

Wednesday, December 7, 2022

Recent information and helpful tips from PitchBook GUIDE What are the private markets? The private markets are constantly evolving, and to stay up to date, you have to have access to the right

2023 Instagram trends report…

Wednesday, December 7, 2022

📰 Wednesday is "News You Can Use" day, Reader! This newsletter is brought to you by the 10th annual Social Media Marketing World. Before we get to the news, here's a word from our