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Shopify Dispatch Issue #367 - Acquisition vs loyalty

Shopify Dispatch

Issue #367 - October 5th, 2022

Acquisition vs loyalty

Kevin Hillstrom wrote a set of articles on acquisition-vs-loyalty that fit well together.

First, you need to figure out what mode your business is in. Based on your customer rebuy rates, you might be focused on the wrong things.

Second, are your products wanted, needed, and giving customers an emotional benefit? Your answers will tell you if you should lean more towards acquisition or loyalty programs.

Measure your customer loyalty

If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.

My articles this week

Customer loyalty goes both ways

Stop losing potential repeat customers after their first purchase

Wrapping up the 3rd quarter of a meh year

Time to wrap up the final holiday preparations

Eric Davis

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Shopify Dispatch Issue #366 - Free Google Shopping listings, Shopify POS Go

Wednesday, September 28, 2022

Shopify Dispatch Issue #366 - September 28th, 2022 Google's update that impacts Rich Results & Merchant Center Ilana Davis writes about the Google update that now allows you to use structured

Shopify Dispatch Issue #365 - Shopify international, What do the metrics say

Wednesday, September 21, 2022

Shopify Dispatch Issue #365 - September 21st, 2022 Commerce without borders Shopify has released an update to their Markets featured called Markets Pro as well as releasing a new translation app. These

Shopify Dispatch Issue #364 - Customer retention marketing, Peak acquisition time

Thursday, September 15, 2022

Shopify Dispatch Issue #364 - September 14th, 2022 Ecommerce Customer Retention Marketing: How to Use Emails, Loyalty Programs & Communities to Improve Retention Elise Dopson writes how to measure

Shopify Dispatch Issue #363 - First-party customer data, Chat with Shop App customers

Wednesday, September 7, 2022

Shopify Dispatch Issue #363 - September 7th, 2022 Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now Holly Stanley writes about collecting and using first-party data to

Shopify Dispatch Issue #362 - Shopify accessibility, Repeat customers

Wednesday, August 31, 2022

Shopify Dispatch Issue #362 - August 31, 2022 Do accessibility apps really work on Shopify As easy as Shopify apps are to install, most of them take effort to get results. Especially apps that have to

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