Shopify Dispatch

Issue #362 - August 31, 2022

Do accessibility apps really work on Shopify

As easy as Shopify apps are to install, most of them take effort to get results. Especially apps that have to work deeply to correct your theme code like accessibility apps.

Ilana Davis writes about how accessibility apps don't really solve the accessibility problem and could be painting a target on your back.

How to Identify and Increase Repeat Customers

Vivian Tejeda wrote an introduction to repeat customers geared towards retail/POS stores. They cover a lot of the fundamentals (e.g. what is a repeat customer, why you want them) along with some suggestions for in-person shopping.

Retain the best customers and leave the worst for your competitors to steal

If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.

Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

My articles this week

Planning two seasons ahead to avoid rushing and missed deadlines

Before starting any loyalty program, identify who your best customers are

Measuring the impact of customer acquisition sources on their likelihood of repeat orders

Measuring which new customers should be placing their second order soon

Eric Davis

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